Observed Signal · Sep 1, 2026 · Market Signal · Source: Front Office Sports · Impact: 3.5/5
Sports Broadcaster Bridget Condon Joins Front Office Sports Tonight
As New York Correspondent, Bridget Condon will deliver sharp analysis on cultural, entertainment, and business stories in the world of sports.
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Novig Sports Betting Exchange Quadruples Valuation to $2B
Novig, a New York-based sports betting exchange startup, is set to quadruple its valuation to approximately $2 billion in a new funding round expected to close by winter, as reported by Front Office Sports. Founded in 2021, Novig operates a prediction market where users trade contracts on sports outcomes, generating revenue through fees. In February, the company raised $75 million at a $500 million valuation. Novig received CFTC approval in June, enabling operations across all 50 US states, and has seen over $5 billion traded on its platform. Despite this growth, Novig remains smaller than competitors Kalshi ($40B valuation) and Polymarket ($21B). However, regulatory challenges loom, as New York has sued those competitors for alleged illegal gambling, and Spain has temporarily blocked them, with the EU's ESMA warning that such contracts may fall under the binary options ban. Novig's future depends on whether its federal approval shields it from state lawsuits.
Samsung TV Plus and Front Office Sports Studios Announce First Streaming Partnership for Front Office Sports Tonight
Samsung TV Plus announced an exclusive FAST partnership with Front Office Sports Studios to stream Front Office Sports Tonight.
Michael Jordan Likely to Skip Peacock NBA Coverage
Michael Jordan is reportedly not expected to return as a "special on-air contributor" for NBC Sports' NBA coverage in the 2026-27 season, according to Front Office Sports; NBC declined to comment. Jordan’s on-air role last season consisted of a single sit-down interview with Mike Tirico split into five taped segments titled “MJ: Insights to Excellence.” NBC Sports and Peacock will carry more than 100 NBA games across NBC, Peacock and NBCSN in 2026-27, with every game streaming live on Peacock. Peacock raised prices for all three subscription tiers on August 18 and is testing a membership program with partner perks (including Instacart+ and Pizza Hut offers). Peacock Premium Plus is also now available through YouTube Primetime Channels, and Netflix has reportedly discussed offering third-party subscriptions such as Peacock.
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