Fremantle vs STUDIOCANAL

Vertical Video Emerges as New Entertainment Format for Brands

At the Jupiter Festival in Miami, industry leaders discussed the rise of vertical video as a serious entertainment format, moving beyond short ads to branded serialized dramas. The trend originated in China and is spreading in the US, with platforms, producers, and brands getting involved. Experts argue that vertical video is a new media language, distinct from traditional TV, with short, hook-driven episodes designed for mobile viewing. Brands are encouraged to think like entertainment companies, creating content that prioritizes storytelling over direct promotion. Examples include Bilt's 'Roomies' series and Fanatics' access-driven content. However, the Chinese model shows that success also depends on heavy marketing, data, and distribution, not just content quality. The panel predicted that in 10 years, premium content will be consumed vertically on platforms like TikTok, while traditional TV remains relevant for other use cases.

• Jupiter Festival in Miami featured panel on vertical video as entertainment format.
• Evan Shapiro working with RoseBerry and Fremantle to rework 'Neighbours' for vertical viewing.
• Bilt's 'Roomies' series cited as example of brand storytelling over product promotion.

Disney Moves American Idol Production from California to Georgia

Disney and producer Fremantle are relocating production of American Idol from Los Angeles to the Atlanta area in Georgia for its 25th season, driven by Georgia's tax credits of up to 30% for unscripted productions. This move marks another loss for California's entertainment industry, following The Masked Singer's relocation to New Jersey. California's incentive program excludes certain unscripted formats, making it less competitive. The show is expected to premiere in early 2027, with current host and judges expected to continue pending contract negotiations. The move underscores the economic pressures pushing reality TV production out of California, impacting local crews and vendors.

• American Idol production is moving from Los Angeles to the Atlanta area in Georgia for its 25th season.
• Producer Fremantle is in final talks with a studio complex near Atlanta, with the deal not yet signed.
• Georgia offers tax credits of up to 30% for unscripted productions spending at least $500,000 in the state.

Fremantle listed on State of Streaming directory

This State of Streaming directory page lists Fremantle as a company entry with a link to its corporate website and ticker symbol (RRTL). The page indicates there is no coverage yet for Fremantle on the site. The listing appears alongside State of Streaming site features and links to related streaming-industry articles and resources, plus a promotional download for a 2026 Advertiser's Guide to Streaming TV.

• Fremantle is listed in the State of Streaming directory.
• Ticker: RRTL (as shown on the directory page).
• Corporate website link provided: https://fremantle.com/.

STUDIOCANAL News: New Film Announcements and Trailer Releases

The STUDIOCANAL news page has been updated with new film announcements including 'INK', 'ELSINORE', and 'BLOOD SIMPLE: DIRECTOR'S CUT', as well as a new trailer for 'ELSINORE' and the launch of 'STUDIOCANAL CLASSICS'.

THE END OF THE WORLD AS WE KNOW IT | STUDIOCANAL, WORKING TITLE & PARKVILLE PICTURES ANNOUNCE JACK O’CONNELL & ODESSA A’ZION ATTACHED TO STAR WRITTEN & DIRECTED BY ACADEMY AWARD WINNERS TOM BERKELEY & ROSS WHITE SHOOTING NOVEMBER 2026

STUDIOCANAL, Working Title & Parkville Pictures today announce THE END OF THE WORLD AS WE KNOW IT confirming that BAFTA winning Jack O’Connell (INK) and…

What Makes a Game Ready for an Entertainment IP?

In a guest post for PocketGamer.biz, SayGames COO Denis Vaikhanski discusses when a mobile game is ready for an entertainment IP collaboration, using the Tower War × Terminator 2: Judgment Day event as a case study. The collaboration was integrated into Tower War's existing progression systems rather than as a cosmetic layer, leading to over 2.5 million participating players, a 40% increase in in-app revenue, and up to 45% growth in daily downloads. Vaikhanski emphasizes that IPs should amplify already successful games, and that successful partnerships are built over years, as exemplified by the five-year evolution of Tower War and its developer Pavetra. The article highlights the publisher's role in creating opportunities and the developer's focus on game quality.

• More than 2.5 million players participated in the Tower War × Terminator 2 collaboration event.
• In-app revenue increased by approximately 40% during the collaboration.
• Daily downloads grew by as much as 45%.