FreeWheel vs WebFX

CTV Ad Consumption Grows Across Europe

FreeWheel, a Comcast company, released its Video Monetisation Report for the first half of 2026, revealing that Connected TV (CTV) now accounts for 53% of premium video ad views in Europe, up from previous periods. Premium video ad views overall increased 20% year-over-year, and programmatic CTV ad views grew 44%. Live programming's share of ad views rose to 32% from 25% in the second half of 2025. The report, based on aggregated data from the FreeWheel platform, highlights the shift toward streaming and programmatic buying, with broadcasters integrating linear and digital inventory. It also notes improvements in data availability and transparency, with enriched data increasingly incorporated into bid requests. Emmanuel Josserand, Senior Director at Comcast Advertising, emphasized the growing opportunity for advertisers and the need for broadcasters to evolve their streaming and programmatic strategies.

• CTV accounted for 53% of premium video ad views in Europe in H1 2026.
• Premium video ad views in Europe increased 20% year-over-year in H1 2026.
• Programmatic CTV ad views grew 44% year-over-year in H1 2026.

FreeWheel Video Monetization Report: 1H 2026

This VMR explores how streaming growth is delivering value for publishers, outcomes for advertisers, and relevant ad experiences for viewers.

FreeWheel Launches New Knowledge Hub and Publishes New Report: Why Brands Need TV

FreeWheel has added a new Knowledge Hub to its website and published a new report titled 'Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance'. The report is featured prominently on the insights page, replacing the previous AI in TV Advertising report as the top item.

WebFX Blog Adds New Articles on Rebranding, SEO, and Marketing After Acquisitions

The WebFX blog's 'What's New' section now features four new articles published on 9/17/2026, including 'Should You Rebrand After an Acquisition?', 'SEO During a Merger or Acquisition', 'How to Identify Underperforming Locations', and 'How to Get Faster Marketing Returns After an Acquisition'. The blog also expanded from 157 to 158 pages.

WebFX Blog: New Articles on Post-Acquisition Marketing, SEO During M&A, and More

The WebFX blog added several new articles on September 17, 2026, including 'Should You Rebrand After an Acquisition?', 'SEO During a Merger or Acquisition', 'How to Identify Underperforming Locations', and 'How to Get Faster Marketing Returns After an Acquisition'. These are part of a series of new blog posts.

WebFX Blog: New Marketing Articles on Post-Acquisition Growth and Multi-Location Budgeting

The WebFX blog features new articles including 'How to Forecast Post-Acquisition Growth: The Playbook Behind 1.8X Faster Revenue Growth' and 'How to Allocate Marketing Budget Across Multiple Locations and Brands', published on 9/15/2026.