Foursquare vs WIGeoGIS

Foursquare co-founder says equity holders saw no returns from acquisition

Foursquare co-founder Dennis Crowley said investors saw no returns from the company's acquisition by Infillion last month. Crowley expressed disappointment, noting that despite over $100 million in annual revenue after pivoting to enterprise services, neither preferred nor common stockholders received any value. He attributed the outcome to management transitions, including the hiring of a banker as CEO in 2021. Foursquare had raised over $411 million in funding, according to PitchBook, and shut down its consumer app in 2024.

• Foursquare was acquired by Infillion last month (September 2026) at an undisclosed value.
• Co-founder Dennis Crowley said equity holders saw no returns from the acquisition.
• Foursquare raised over $411 million in funding, according to PitchBook.

AdExchanger Podcast: Infillion-Foursquare, Taboola-Dianomi, WarnerMount Merger

This AdExchanger podcast episode discusses two ad tech acquisitions from last Friday: Infillion's acquisition of Foursquare, adding location data to its ad tech stack, and Taboola's acquisition of Dianomi, targeting the finance vertical. Editor-in-Chief Allison Schiff provides rationale and potential synergies. The episode also covers the Warner Bros.-Paramount merger, now dubbed 'WarnerMount', as the major antitrust hurdle was resolved when California and 11 other states settled their lawsuit. Paramount had threatened to leave California, which pressured the settlement. A new legal challenge emerged but is seen as less formidable. The discussion highlights the strategic moves in ad tech consolidation and the significant regulatory scrutiny on major media mergers.

• Infillion acquired Foursquare, adding location data to its ad tech stack.
• Taboola made an offer to acquire ad network Dianomi to target the finance vertical.
• California and 11 other states settled an antitrust lawsuit against the Warner Bros.-Paramount merger.

Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA

This digest covers two major advertising industry developments. First, Infillion, an advertising technology company, has acquired Foursquare, the location data and technology platform. This acquisition will combine Infillion's ad delivery capabilities with Foursquare's location intelligence to enhance cross-channel advertising, particularly for CTV and in-store attribution. Second, McCann Worldgroup has merged its agencies FP7 McCann and MullenLowe in the MENA region to create a unified agency brand, McCann. This consolidation aims to streamline operations and enhance McCann's integrated marketing offerings across the Middle East and North Africa.

• Infillion acquires Foursquare, combining ad tech with location data and attribution.
• The acquisition of Foursquare is aimed at enhancing connected TV and cross-channel advertising capabilities.
• McCann Worldgroup merges FP7 McCann and MullenLowe in the MENA region.

Marktdaten Österreich 2026/2027 verfügbar!

WIGeoGIS veröffentlicht aktualisierte Marktdaten für Österreich (2026/2027) und kündigt ebenso aktuelle Daten für Deutschland an. Zudem werden neue Fachartikel zu Location-Allocation-Modellen und Scoring-Modellen für Standortanalysen bereitgestellt.