FouAnalytics vs Integral Ad Science

FouAnalytics and fraud0 Partner for Automated Google Ads Refunds

FouAnalytics, an independent analytics platform for digital ads, announced a deeper partnership with fraud0 to bring an AI agent for automated Google Ads refunds to large advertisers. The AI agent audits Google Ads spend for invalid traffic, false clicks, and billing errors, automatically filing refund claims. fraud0 has audited over $2 billion in digital ad spend and recovered significant losses for clients like Uriach. The partnership aims to provide transparency in Google Ads, which previously lacked third-party measurement. Advertisers can activate the solution by adding a JavaScript tag and connecting their Google Ads account.

• FouAnalytics and fraud0 partnered to offer automated Google Ads refunds.
• The AI agent is the first to automate refunds for invalid clicks and billing errors.
• fraud0 has audited $2 billion+ in digital ad spend.

FouAnalytics Exposes Online Video Ad Completion Fraud

Dr. Augustine Fou's column on State of Streaming presents forensic data from FouAnalytics revealing widespread fraud in online video (OLV) advertising completion metrics. The analysis shows that users often leave pages within 0.5 to 17 seconds, making 30-second ad completions impossible, yet platforms report 90%+ completion rates. Fraudsters exploit a loophole by invoking complete.gif and other tracking pixels without actual ad view. Data indicates only 1-6% of video ads reach thirdQuartile, and nearly 0% are audible. Fou recommends advertisers demand independent verification tags or buy from reputable publishers like Disney and Netflix, and consider shifting budgets to display ads for cost-effectiveness.

• Users leave pages within 0.5 to 17 seconds, making 30-second video ad completions impossible.
• Fraudsters falsify completion rates by invoking complete.gif and other tracking pixels without actual ad views.
• FouAnalytics data shows only 1-6% of video ads reach the thirdQuartile mark.

FouAnalytics Exposes Rampant CTV Ad Fraud on Mobile, Web

Dr. Augustine Fou's FouAnalytics column reveals widespread Connected TV (CTV) ad fraud, where advertisers paying for premium CTV inventory receive ads on websites, mobile apps, wireless IP addresses, or even completely fake bid requests. The analysis shows that cheap CTV CPMs often hide mis-marked inventory, audience extension arbitrage, and fabricated delivery. Fou emphasizes the unreliability of platform and legacy verification vendor reporting, advocating for independent forensic measurement to ensure buys reach actual living-room screens. The piece provides concrete examples of campaigns with mobile app delivery, wireless ISP sources, missing household IPs, and undetectable sources, urging buyers to audit their campaigns and demand refunds or corrections.

• FouAnalytics found CTV impressions delivered to websites and mobile apps despite advertisers paying CTV prices.
• 5–25% of CTV impressions run on wireless IP addresses instead of household IPs.
• 61% of CTV impressions in one campaign had no detectable source.

Integral Ad Science to Provide Brand Safety and Suitability Measurement in ChatGPT Ads

IAS announces new brand safety and suitability measurement for ChatGPT Ads, dated October 5, 2026.

OpenAI Pilots Brand Suitability Controls with DoubleVerify and IAS

OpenAI announced during Advertising Week New York that it is piloting brand suitability controls with DoubleVerify (DV) and Integral Ad Science (IAS). The two verification firms will independently assess how OpenAI applies its brand safety standards in a controlled testing environment, without accessing private user conversations. This move aims to provide advertisers with greater transparency and follows a trend of platforms seeking third-party verification to build trust with buyers. ChatGPT reportedly reaches 1.2 billion users weekly. OpenAI is also testing a larger, image-led ad format and expanding its measurement partners.

• OpenAI announced a pilot of brand suitability controls with DoubleVerify and IAS during Advertising Week New York.
• The pilot involves independent assessment of OpenAI's brand safety safeguards in a controlled testing environment.
• ChatGPT reaches 1.2 billion users weekly, according to OpenAI.

IAS launches brand safety measurement for ChatGPT ads

Integral Ad Science (IAS) announces it is among the first partners to provide independent brand safety and suitability measurement for ChatGPT ads. The solution allows advertisers to assess ChatGPT ads against IAS taxonomy categories, enabling them to evaluate the platform's role in their media strategy and track media quality over time. The integration is currently in a closed pilot phase, available to select advertisers, with broader rollout expected soon.

• Integral Ad Science launches brand safety measurement for ChatGPT ads.
• IAS is among the first partners to offer independent brand safety measurement for ChatGPT.
• The integration is currently in a closed pilot phase for select advertisers.