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Agency & Consultancy · Publisher & Media Owner · vs · Agency & Consultancy · B2B SaaS Provider

Forrester vs The Hackett Group

Structured technology and market comparison · 2026

Direct Feature Comparison

Forrester · vs · The Hackett Group
Market Cluster / Sector
ForresterAgency & Consultancy · Publisher & Media Owner
The Hackett GroupAgency & Consultancy · B2B SaaS Provider
Platform Focus
Forrester

Enterprise research, advisory and benchmarking subscriptions for business leaders.

The Hackett Group

Enterprise benchmarking, advisory and AI transformation consultancy.

Company Size
Forrester1,001–5,000 employees
The Hackett Group1,001–5,000 employees
Headquarters
ForresterUS
The Hackett GroupUS
Year Founded
Forrester1983
The Hackett Group1991

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Comparison Analysis

What is the main difference between Forrester and The Hackett Group?

When comparing Forrester and The Hackett Group, both platforms operate within the Agency & Consultancy ecosystem. Forrester is positioned as Enterprise research, advisory and benchmarking subscriptions for business leaders, whereas The Hackett Group focuses on Enterprise benchmarking, advisory and AI transformation consultancy. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Forrester and The Hackett Group?

When evaluating Forrester and The Hackett Group, enterprise buyers also consider other platforms in Agency & Consultancy. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Forrester and The Hackett Group compare?

Forrester is headquartered in US (founded in 1983) with 1,001–5,000 employees. The Hackett Group is based in US (founded in 1991) with 1,001–5,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Forrester vs The Hackett Group

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Forrester

Recent Signals

  • ·https://martechseries.com/feed/Productivity & Efficiency

    RWS AI content solution delivers 212% three-year ROI

    RWS, a global AI solutions company, announced findings of a Forrester Consulting study assessing the financial impact of its AI-powered language technology combined with expert linguistic services. The study modeled a composite organization that realized $21.7 million in localization-related benefits (including translation savings, avoided revenue loss, and efficiency gains) over three years, against costs of $6.9 million, resulting in a net present value of $14.7 million and a 212% ROI. The study, based on interviews with four decision-makers at RWS customers, projected payback in under six months. Benefits included accelerated international launches, improved localization project management efficiency, and reduced quality validation costs. RWS's integrated solution combines Trados Enterprise, Language Weaver, and expert services, progressively increasing automation to generate increasing financial benefits year over year. CEO Ben Faes highlighted the value of combining AI with human expertise, showing that localization can transition from a cost center to a driver of measurable business value.

    • RWS announced a Forrester Consulting study on its AI-powered language intelligence platform and expert services.
    • The study modeled a 212% three-year ROI with a net present value of $14.7 million for a composite organization.
    • The composite organization achieved $21.7 million in localization benefits versus $6.9 million in costs over three years.
  • ·Forrester

    Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

    Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com.

  • ·EU-Startups (European Venture)AI & Marketing

    AI Visibility Requires English-Language Footprint for European Startups

    This article discusses how the rise of generative AI and conversational search is changing B2B buying behavior, particularly for European startups targeting international markets. It highlights that with ChatGPT surpassing 900 million weekly users and 94% of B2B buyers using generative AI in purchase decisions, visibility in AI-generated answers is becoming critical. Traditional SEO is giving way to Generative Engine Optimization (GEO), which relies on a company's footprint across credible English-language sources. The article notes that most AI assistants evaluate live sources, favoring English content, and that smaller European languages constitute less than 0.6% of web content. It advises startups to build an international ecosystem of mentions, structure content for AI extraction, and maintain an equally strong English footprint. The piece underscores the importance of tracking share of voice in AI models.

    • ChatGPT has over 900 million weekly active users, more than double the 400 million reported a year earlier.
    • Forrester's State of Business Buying 2026 surveyed nearly 18,000 B2B buyers and found 94% used generative AI in their most recent purchase decision.
    • 55% of B2B buyers compare vendors directly inside an AI tool, 54% do product research there, and 47% use it to prepare internal decisions.
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The Hackett Group

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for The Hackett Group (2026-08-04)

    On August 3, 2026, The Hackett Group, Inc. entered into a Fourth Amended and Restated Credit Agreement with Bank of America, N.A., as administrative agent, and participating lenders. The agreement extends the maturity date of the company's revolving credit facility to August 3, 2031, and expands total borrowing capacity by $25 million to an aggregate of $125 million. As of August 3, 2026, borrowings outstanding under the facility totaled $81.0 million. The amended facility carries pricing based on consolidated leverage, with an initial applicable margin of 1.625% per annum for Term SOFR advances and 0.625% for base rate advances, alongside an initial commitment fee of 0.225% on unused commitments. Covenants require maintaining a fixed charge coverage ratio of at least 1.50:1.00 and a leverage ratio of not more than 3.50:1.00. The refinancing bolsters liquidity and extends Hackett's debt maturity profile to support ongoing operations and strategic transformation initiatives.

    • Expanded revolving credit capacity from $100 million to $125 million, with $81.0 million outstanding as of August 3, 2026.
    • Extended facility maturity by five years to August 3, 2031, under an amended agreement with Bank of America, N.A.
    • Initial interest margin set at Term SOFR + 1.625% (or base rate + 0.625%) subject to financial covenants requiring a maximum leverage ratio of 3.50:1.00 and minimum fixed charge coverage of 1.50:1.00.
  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for The Hackett Group (2026-08-05)

    The Hackett Group, Inc. reported its Q2 2026 financial results, with total revenue declining 12.2% year-over-year to $69.3 million compared to $78.9 million in Q2 2025. The contraction was primarily driven by elongated client decision-making cycles as enterprise customers assess the ROI of Gen AI-first adoption strategies. To adapt, the company incurred $0.5 million in restructuring charges during the quarter ($2.4 million year-to-date) related to workforce reductions aimed at realigning headcount with market demand and shifting delivery toward proprietary Gen AI platforms. Subsequent to the quarter on August 3, 2026, the company expanded its financial flexibility by amending its credit facility with Bank of America, extending its maturity and increasing borrowing capacity by $25 million to $125 million.

    • Q2 2026 total revenue decreased to $69.3 million, down from $78.9 million in Q2 2025, due to elongated enterprise decision-making cycles around Gen AI.
    • Restructuring expenses related to workforce reductions and the Gen AI strategic pivot totaled $0.5 million for Q2 and $2.4 million for the six-month period ended June 26, 2026.
    • On August 3, 2026, the company amended its credit agreement with Bank of America, N.A., increasing total borrowing capacity by $25 million to $125 million and extending the maturity date.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Forrester and The Hackett Group share across the market ecosystem.