Forrester vs NRF

Forrester’s 2027 Technology And Security Predictions: AI Will Account For 20% Of All Business Technology Spend

Technology and security leaders will face mounting pressure to control AI costs, justify infrastructure choices, and manage emerging risks without slowing innovation CAMBRIDGE, Mass., Oct 21, 2026 — According to Forrester’s (Nasdaq: FORR) 2027 technology and security predictions, CIOs and CISOs will face growing pressure to realize returns on their AI investments in infrastructure, security, [...]

RWS AI content solution delivers 212% three-year ROI

RWS, a global AI solutions company, announced findings of a Forrester Consulting study assessing the financial impact of its AI-powered language technology combined with expert linguistic services. The study modeled a composite organization that realized $21.7 million in localization-related benefits (including translation savings, avoided revenue loss, and efficiency gains) over three years, against costs of $6.9 million, resulting in a net present value of $14.7 million and a 212% ROI. The study, based on interviews with four decision-makers at RWS customers, projected payback in under six months. Benefits included accelerated international launches, improved localization project management efficiency, and reduced quality validation costs. RWS's integrated solution combines Trados Enterprise, Language Weaver, and expert services, progressively increasing automation to generate increasing financial benefits year over year. CEO Ben Faes highlighted the value of combining AI with human expertise, showing that localization can transition from a cost center to a driver of measurable business value.

• RWS announced a Forrester Consulting study on its AI-powered language intelligence platform and expert services.
• The study modeled a 212% three-year ROI with a net present value of $14.7 million for a composite organization.
• The composite organization achieved $21.7 million in localization benefits versus $6.9 million in costs over three years.

Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com.

NRF forecasts 4.2% holiday sales growth, muted seasonal hiring

The National Retail Federation (NRF) forecasts holiday retail sales to grow 4.2% year-over-year to roughly $1 trillion during November and December 2026. The trade group believes nearly half of the nominal growth will come from real consumer spending, despite inflationary pressures such as higher diesel and memory prices. Seasonal hiring is expected to be muted, with retailers adding between 325,000 and 375,000 workers, reflecting a 'low hire, low fire' labor market. Last year's sales grew 3.1% to $972 billion, missing NRF's earlier forecast. The forecast is based on economic indicators including consumer spending, income, employment, and inflation, excluding categories like gas stations and auto dealers.

• NRF forecasts 4.2% holiday sales growth year-over-year to roughly $1 trillion.
• Last year's holiday sales grew 3.1% to $972 billion, missing NRF's predictions.
• Retailers expected to hire 325,000 to 375,000 seasonal workers.