Forrester vs HFS Research

RWS AI content solution delivers 212% three-year ROI

RWS, a global AI solutions company, announced findings of a Forrester Consulting study assessing the financial impact of its AI-powered language technology combined with expert linguistic services. The study modeled a composite organization that realized $21.7 million in localization-related benefits (including translation savings, avoided revenue loss, and efficiency gains) over three years, against costs of $6.9 million, resulting in a net present value of $14.7 million and a 212% ROI. The study, based on interviews with four decision-makers at RWS customers, projected payback in under six months. Benefits included accelerated international launches, improved localization project management efficiency, and reduced quality validation costs. RWS's integrated solution combines Trados Enterprise, Language Weaver, and expert services, progressively increasing automation to generate increasing financial benefits year over year. CEO Ben Faes highlighted the value of combining AI with human expertise, showing that localization can transition from a cost center to a driver of measurable business value.

• RWS announced a Forrester Consulting study on its AI-powered language intelligence platform and expert services.
• The study modeled a 212% three-year ROI with a net present value of $14.7 million for a composite organization.
• The composite organization achieved $21.7 million in localization benefits versus $6.9 million in costs over three years.

Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026. The call will be available at Forrester.com.

AI Visibility Requires English-Language Footprint for European Startups

This article discusses how the rise of generative AI and conversational search is changing B2B buying behavior, particularly for European startups targeting international markets. It highlights that with ChatGPT surpassing 900 million weekly users and 94% of B2B buyers using generative AI in purchase decisions, visibility in AI-generated answers is becoming critical. Traditional SEO is giving way to Generative Engine Optimization (GEO), which relies on a company's footprint across credible English-language sources. The article notes that most AI assistants evaluate live sources, favoring English content, and that smaller European languages constitute less than 0.6% of web content. It advises startups to build an international ecosystem of mentions, structure content for AI extraction, and maintain an equally strong English footprint. The piece underscores the importance of tracking share of voice in AI models.

• ChatGPT has over 900 million weekly active users, more than double the 400 million reported a year earlier.
• Forrester's State of Business Buying 2026 surveyed nearly 18,000 B2B buyers and found 94% used generative AI in their most recent purchase decision.
• 55% of B2B buyers compare vendors directly inside an AI tool, 54% do product research there, and 47% use it to prepare internal decisions.

HFS Research Reinvents the Provider Evaluation with SaS Stars–the First Ratings Scored Entirely by Enterprise Clients

HFS Research has launched SaS Stars, a new provider evaluation ratings system scored entirely by enterprise clients, announced on September 30, 2026.