Ford vs Stellantis

Ford Introduces Privacy Promise for Customer Data Use

Ford announced a 'privacy promise' and a new website to educate customers about its data collection and usage practices. The automaker aims to build trust ahead of launching more connected vehicles on its upcoming universal electric vehicle platform. Chief Privacy Officer Kristin Jones emphasized that Ford does not share driving data with data brokers or use it for targeted advertising. The initiative follows a $220 million settlement by General Motors over selling driver data, highlighting industry concerns. Ford's website will explain data practices and allow customers to opt in or out. Opting out of connected services disables features like real-time navigation. Ford also cites a survey showing 91% of consumers consider data privacy a key consideration.

• Ford launched a 'privacy promise' and a website to educate customers about data usage.
• Ford's Chief Privacy Officer Kristin Jones said Ford does not share driving data with data brokers.
• The initiative follows General Motors' $220 million settlement over selling driver data.

Automakers Democratize 3D Printing to Cut Costs

Automakers including Ford, Rivian, and GM are expanding their use of 3D printing (additive manufacturing) to produce prototypes, factory tools, and low-volume parts, aiming to reduce costs and increase speed. Rivian has invested over $5 million in 3D-printing machines, with annual material costs of about $1.7 million, and sees the technology as essential for scaling operations. Ford has deployed 3D labs across its plants, including a vending machine system for 3D-printed parts at its F-150 production line, and expects to have labs at over 23 plants by year-end. GM uses 3D printing for low-volume products like the Cadillac Celestiq and is expanding its use of industrial Stratasys printers across 20 manufacturing facilities. The companies highlight benefits such as reducing supplier tooling costs, streamlining logistics, and cutting production times from weeks to days or hours.

• Rivian has invested over $5 million in 3D printing machines, with annual material costs of about $1.7 million.
• Ford expects to have 3D printing labs deployed at more than 23 plants by the end of the year, with over 200 machines in its program.
• GM is expanding its use of industrial Stratasys printers across 20 manufacturing facilities.

Ford Fathom to be cheapest US EV with home power

Ford announced two new EV chargers that will allow its forthcoming Fathom pickup truck to serve as a battery for home or grid power. The chargers, Home Power Station and Home Backup Power, are about half the cost of existing equivalent products. The Fathom starts at $28,350 and can deliver over 10 kW to a home, enabling use as a small standby generator. The Home Power Station costs around $650 and helps shave utility bills by charging when prices are low. The Home Backup Power package, at around $2,100, includes a backup panel for powering parts of the home during outages. Both support virtual power plants, allowing owners to sell electricity back to the grid, potentially earning over $1,000 per year. Ford's move reflects growing interest in EV energy storage amid grid strain from AI data centers.

• Ford announced two new bidirectional EV chargers for the Fathom pickup truck.
• The Fathom starts at $28,350 and can deliver over 10 kW to a home.
• The Home Power Station charger costs around $650, about 50% less than first-generation.

Stellantis selects Amperity for customer data platform

Amperity, a customer data platform (CDP), announced that automaker Stellantis has selected it to support its customer data transformation and deliver personalized experiences across its brands and touchpoints. Amperity will enable Stellantis to recognize customers across brands, households, and vehicles, building a foundation for cross-brand engagement, after-sales, loyalty, and personalized messaging. In a proof of concept, Amperity ingested millions of records in minutes and created a unified Customer 360 for complex automotive data in less than three days, demonstrating real-time support for consumer journey use cases. The open, composable architecture allows integration with Stellantis's existing data ecosystem, reducing silos and maximizing investments.

• Stellantis selected Amperity as its customer data platform.
• Amperity will enable customer recognition across brands, households, and vehicles.
• Proof of concept: Amperity ingested millions of records in minutes and built a Customer 360 in under three days.

Stellantis to Unveil New Mobility Vision with Nine Concept Cars, October 12-18 at Paris Motor Show

Stellantis announces it will unveil a new mobility vision with nine concept cars at the Paris Motor Show from October 12-18, 2026.

Stellantis Appoints Stephanie Hartgrove Chief Communications Officer; Names Clara Ingen-Housz to Lead Public Policy & Regulatory Strategy, International Trade

Stellantis announced two senior leadership appointments on August 31, 2026: Stephanie Hartgrove as Chief Communications Officer and Clara Ingen-Housz to lead Public Policy & Regulatory Strategy and International Trade. A separate announcement names Arnaud Belloni CEO of FIAT, Abarth and Lancia and Chief Marketing Officer for Europe, with Olivier François becoming Company Strategic Advisor.