Foot Locker vs New Balance

DICK'S Sporting Goods Faces Securities Fraud Class Action

Kessler Topaz Meltzer & Check, LLP has announced a securities fraud class action lawsuit against DICK'S Sporting Goods, Inc. (NYSE: DKS). The lawsuit, filed in the U.S. District Court for the Western District of Pennsylvania, alleges that DICK'S made materially false and misleading statements regarding its inventory and promotional activities, particularly related to Foot Locker's operations. Investors who purchased DICK'S common stock between September 8, 2025, and August 24, 2026, are affected. The deadline to seek lead plaintiff status is November 3, 2026. The complaint follows a significant drop in DICK'S stock price after disappointing Q2 2026 earnings, which were attributed to an increasingly promotional athletic footwear market.

• Securities fraud class action lawsuit filed against DICK'S Sporting Goods in the U.S. District Court for the Western District of Pennsylvania.
• Class period: September 8, 2025 through August 24, 2026.
• Lead plaintiff deadline: November 3, 2026.

Dick’s: Foot Locker Turnaround Faces Footwear Challenges

Dick’s Sporting Goods said it remains bullish on Foot Locker despite lowering its full-year pro forma comparable sales guidance for the Foot Locker segment to -2% to 0%, citing challenging conditions in the athletic footwear market. Dick’s reported that Foot Locker pro forma comps declined 3.6% in Q2 (after a 0.6% increase in Q1), while the Dick’s business posted 4.9% comp growth and the company reported $5.587 billion in Q2 net sales (up 53.2% year over year). Executives attributed Foot Locker’s softness to heavy promotion, elevated legacy footwear inventory, fewer product launches and EMEA weakness, while noting progress from a new brand campaign, store remodel program “Fast Break,” and other initiatives following Dick’s $2.4 billion acquisition of Foot Locker in 2025.

• Dick’s Sporting Goods acquired Foot Locker for $2.4 billion in 2025.
• Foot Locker pro forma comparable sales declined 3.6% in Q2 (versus a 0.6% increase in Q1).
• Dick’s lowered its yearly outlook for pro forma comparable sales at Foot Locker to a range of -2% to 0%.

Victoria’s Secret appoints new CTO and board member

Victoria’s Secret & Co. named Adrian Butler, formerly CTO at Foot Locker, as its new chief technology officer and added former Starbucks CTO Gerri Martin-Flickinger to its board. The appointments, announced via a company press release on Aug. 21, 2026, follow recent board turnover tied to a proxy contest and are framed by the retailer as moves to strengthen governance, technology expertise and long-term growth execution. The story notes Butler’s prior roles at Foot Locker, Target and Dine Brands Global and highlights broader retail adoption of AI and digital commerce strategies.

• Victoria’s Secret & Co. appointed Adrian Butler as chief technology officer.
• Adrian Butler previously served as CTO at Foot Locker and has held leadership roles at Target and Dine Brands Global.
• Gerri Martin-Flickinger, formerly CTO at Starbucks, was added to Victoria’s Secret & Co.'s board of directors.

New Balance Awarded Contract to Provide the U.S. Military with American-Made Athletic Footwear

New Balance has been awarded a contract to provide the U.S. military with American-made athletic footwear, announced on 18 Sep 2026.

New Balance sues Decathlon over Kiprun logo

New Balance has filed a trademark infringement lawsuit against Decathlon in the United States, alleging that the logo on the Kiprun running shoes too closely resembles its distinctive 'N' emblem. The case, filed in Massachusetts federal court, targets Decathlon America and argues that consumers may confuse the Kiprun symbol with the New Balance brand. New Balance claims the 'N' has been used since the 1970s and is seeking an injunction against the use of the disputed logo as well as financial damages. The amount of damages has not been specified. The lawsuit, case number 1:26-cv-14235, follows previous trademark disputes involving New Balance's 'N' logo, including cases against Michael Kors and Nautica, and a 2017 ruling in China awarding $1.5 million.

• New Balance filed a trademark infringement lawsuit against Decathlon in the U.S. over the Kiprun shoe logo.
• The lawsuit is filed at the U.S. District Court for the District of Massachusetts under case number 1:26-cv-14235.
• New Balance alleges the Kiprun logo, a mirrored 'K', is too similar to its 'N' symbol used since the 1970s.

New Balance Welcomes Ayo Edebiri to its Family of Ambassadors

New Balance announced that Ayo Edebiri has joined its family of ambassadors. The announcement was made on September 9, 2026.