AdTech Vendor · vs · AdTech Vendor

FLMI

Fluent vs MINDTOS

Structured technology and market comparison · 2026

Direct Feature Comparison

Fluent · vs · MINDTOS
Primary Market / Role
FluentAdTech Vendor
MINDTOSAdTech Vendor
Platform Focus
Fluent

Commerce media platform linking advertisers with high-intent customer moments.

MINDTOS

Programmatic ad platform connecting advertisers, DSPs and publishers.

Company Size
Fluent201–500 employees
MINDTOSUnknown
Headquarters
FluentUS
MINDTOSHK
Year Founded
Fluent2010
MINDTOSUnknown

Analyze all overlapping signals and tech stacks for Fluent and MINDTOS

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

Compare free in ExplorerFree forever · No credit card · 1-click via Google/LinkedIn

Comparison Analysis

What is the main difference between Fluent and MINDTOS?

When comparing Fluent and MINDTOS, both platforms operate within the Demand-Side Platform (DSP), In-App, and Native & Contextual Ads ecosystem. Fluent is positioned as Commerce media platform linking advertisers with high-intent customer moments, whereas MINDTOS focuses on Programmatic ad platform connecting advertisers, DSPs and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Fluent and MINDTOS?

When evaluating Fluent and MINDTOS, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Fluent vs MINDTOS

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

FL

Fluent

Recent Signals

  • ·SEC APIfinancials

    10-Q Financial Filing Analysis for Fluent (2026-08-13)

    Fluent, Inc. reported its financial results for the second quarter ended June 30, 2026, generating revenue of $48.45 million, up 8% year-over-year from $44.71 million. Growth was driven by Commerce Media Solutions, which expanded 90% YoY to $30.55 million (representing ~63% of consolidated revenue), offsetting continued declines in Owned & Operated properties and the divestiture of its Call Solutions unit (Winopoly) in January 2026. Gross profit increased 36% to $14.01 million, while net loss narrowed to $6.18 million from $7.22 million in Q2 2025. Despite operational improvements, management reiterated a going concern qualification due to uncommitted credit line terms with Bay View Funding and tight liquidity reserves of $7.59 million in total cash and restricted cash.

    • Q2 2026 revenue increased 8% YoY to $48.45M, with Commerce Media Solutions surging 90% to $30.55M, representing 63% of total revenue.
    • Gross profit rose 36% YoY to $14.01M (29% margin), narrowing Q2 net loss to $6.18M ($0.20 per share) compared to a net loss of $7.22M in Q2 2025.
    • Management maintained a substantial doubt going concern disclosure related to reliance on an uncommitted $30M accounts receivable financing facility with Bay View Funding.
  • ·Fluent

    Fluent Named to Crain’s New York Business 2026 Best Places to Work

    Fluent, Inc. has been named to Crain’s New York Business 2026 Best Places to Work list, and has appointed Jeanniey Walden as Chief Marketing Officer.

  • ·Fluent

    Fluent Names Jeanniey Walden Chief Marketing Officer

    Fluent, Inc. announced the appointment of Jeanniey Walden as Chief Marketing Officer, effective September 8, 2026.

MI

MINDTOS

Recent Signals

No recent market signals documented for MINDTOS in the current tracking window.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Fluent and MINDTOS share across the market ecosystem.