Fifty vs SparkToro

Steam Wishlist data is now available in Fifty campaign reporting

Gaming marketers can now see Steam Wishlist data alongside media investment and campaign performance data in the Fifty platform.

Verndale Launches AI Visibility & Content Supply Chain Services

Verndale, a digital consultancy, has introduced new services to help marketers measure and improve their brand's visibility in AI-generated answers. As AI assistants like ChatGPT and Google's AI Overviews increasingly influence research and buying decisions, brands need to know whether they are mentioned, recommended, and correctly described in these responses. Verndale's services include an AI Visibility assessment that tests real audience questions across major AI platforms, identifying gaps in brand mentions and citations. They also offer an AI-Ready Content Supply Chain Assessment to optimize content operations for AI-era discoverability. The company cites research from SparkToro showing 68% of Google searches end without a click, and Gartner reporting 45% of B2B buyers use generative AI for purchase research. A case study with Quinnipiac University demonstrated significant improvements in content optimization and AI readiness through governed agent workflows.

• Verndale launched AI Visibility and Content Supply Chain services for marketers.
• A SparkToro study found 68% of US Google searches ended without a click (Jan-Apr 2026).
• Gartner reported 45% of B2B buyers used generative AI during a recent purchase.

Rapid AI changes mean GEO is a weekly job now

This article argues that the rise of AI-generated search responses has made Generative Engine Optimization (GEO) a weekly responsibility for PR, SEO, and content teams. Citing SparkToro data showing 68% of Google searches end without clicks and Pew Research finding only 8% of users click traditional results when AI summaries appear, the author advocates for a unified, weekly workflow. The described agency uses internal tools to surface buyer prompts, coordinates PR, SEO, and content efforts, and monitors live AI search results weekly to adjust strategy. The piece emphasizes that maintaining brand visibility in AI answers requires continuous, cross-functional effort rather than quarterly campaigns.

• SparkToro analysis of Similarweb panel data (first four months of 2026) found 68% of U.S. Google searches end without a click.
• Pew Research found users click a traditional search result in only 8% of visits when an AI summary appears, versus 15% without.
• The article advocates for a weekly PR-SEO-content workflow for GEO.

AI’s Best Content Role Is Strategy, Not Volume

An industry perspective by Dan Baptiste, EVP at Skyword, argues that Generative AI's most valuable role in content marketing is strategy and analysis rather than mass-producing generic content. While traditional SEO favored high-volume content, AI-powered discovery and search engines now reward authoritative, proprietary data and expert viewpoints, deprioritizing recycled web content. The article outlines three key ways to utilize AI for strategic value: detecting market trends from customer platforms, auditing existing content to bridge narrative and authority gaps, and atomizing human-written cornerstone assets into multi-channel formats to maintain brand authority.

• According to Sparktoro data, 68% of search queries now end without a click, signifying a major shift in audience traffic patterns.
• AI-powered search and discovery engines are increasingly deprioritizing content that merely recycles existing web information.
• The author advises using AI for market trend analysis, content gap audits, and asset atomization instead of automatic writing.