AdTech Vendor · vs · MarTech Vendor · B2B SaaS Provider

FAMA

Fathom Analytics vs Matomo

Structured technology and market comparison · 2026

Direct Feature Comparison

Fathom Analytics · vs · Matomo
Market Cluster / Sector
Fathom AnalyticsAdTech Vendor
MatomoMarTech Vendor · B2B SaaS Provider
Platform Focus
Fathom Analytics

Privacy-first web analytics SaaS for websites and digital teams.

Matomo

Privacy-focused web and app analytics software for organisations.

Company Size
Fathom Analytics<10 employees
Matomo<10 employees
Headquarters
Fathom AnalyticsCA
MatomoNZ
Year Founded
Fathom Analytics2018
Matomo2007

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Comparison Analysis

What is the main difference between Fathom Analytics and Matomo?

When comparing Fathom Analytics and Matomo, both platforms operate within the Measurement & Analytics Platform and Display, Web & Mobile ecosystem. Fathom Analytics is positioned as Privacy-first web analytics SaaS for websites and digital teams, whereas Matomo focuses on Privacy-focused web and app analytics software for organisations. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Fathom Analytics and Matomo?

When evaluating Fathom Analytics and Matomo, enterprise buyers also consider other platforms in Measurement & Analytics Platform and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Fathom Analytics and Matomo compare?

Fathom Analytics is headquartered in CA (founded in 2018) with <10 employees. Matomo is based in NZ (founded in 2007) with <10 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Fathom Analytics and Matomo share across the market ecosystem.