Fathom Analytics
Fathom Analytics is a privacy-first web analytics SaaS for websites and digital teams.
Analyst Perspective
Fathom Analytics is the trading name of Conva Ventures Inc., a Canadian software company offering a privacy-first web analytics platform. Its product provides website traffic measurement, event tracking, campaign reporting and developer API access without using cookies or collecting personal data in the conventional manner of legacy analytics suites. The company positions itself as a simpler and more privacy-compliant alternative to Google Analytics and similar tools. The business generates revenue from subscription software sold to website owners, marketers, developers, publishers and businesses that need analytics without consent-banner-heavy implementations. Pricing is tied primarily to pageview volume and number of sites, with free trial conversion as part of go-to-market. The company is bootstrapped, customer-funded, and has expanded its product footprint through the acquisition of Gauges in April 2026.
Analyst Signal Briefing
Updated: 2 Jul 2026Fathom Analytics has acquired Gauges, a real-time analytics platform established in 2011. This acquisition integrates a foundational competitor into the Canadian company’s portfolio, reinforcing its position as a privacy-centric alternative to mainstream analytics providers. Led by co-founder Jack Ellis, the organisation continues to expand its market presence through strategic consolidation while maintaining a remote-first operational model.
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Key insights about Fathom Analytics
Category Differentiation
This company is a website analytics SaaS provider, not the meeting transcription and note-taking product also called Fathom. It competes with privacy-focused web analytics vendors rather than ad measurement or attribution platforms.
Fathom Analytics: About
The company sells subscription-based analytics software to businesses that want website measurement, reporting and API access with a privacy-first architecture. Value is created through lightweight implementation, simplified dashboards, compliance-oriented data handling and developer-friendly access to analytics data. Revenue scales with customer traffic volume, so larger or higher-usage customers pay more over time.
How Fathom Analytics Works & Monetises
Business model analysis and core revenue streams
Fathom monetises through SaaS subscriptions priced mainly by monthly pageview tiers and site volume, with monthly and discounted annual billing. A 30-day free trial supports self-serve conversion. API access, event tracking and reporting are bundled into the subscription, with technical usage aligned to pageview quotas rather than sold as a separate standalone product.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Fathom Analytics)
About Fathom Analytics (A GA alternative)
Fathom Analytics is run by Jack Ellis (developer and teacher). We’re based in Canada, but have a small team of remote employees (who are literally the best at what they do) who live all over the world.
Read original sourceFathom acquires Gauges
We've acquired Gauges, the beautiful real-time analytics product founded in 2011. Here's what it means for Gauges customers and why we did it.
Read original sourceFathom acquires Gauges
We are so excited to announce that Fathom has acquired Gauges, the beautiful, real-time, simple analytics product that paved the way for companies like ours.
Read original sourceFathom Analytics: Frequently Asked Questions
What is Fathom Analytics?
Fathom Analytics is a privacy-first web analytics software platform that measures website traffic, events and conversions without relying on conventional cookie-based tracking.
Who uses Fathom Analytics?
It is used by website owners, marketers, developers, publishers and businesses that want simple, privacy-compliant analytics and API access.
How does Fathom Analytics make money?
It makes money through subscription pricing based mainly on pageview tiers and site volume, with monthly and annual billing options.
Company Facts
- Founded
- 2018
- Headquarters
- Canada
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- usefathom.com