Fathom Analytics

The company sells subscription-based analytics software to businesses that want website measurement, reporting and API access with a privacy-first architecture. Value is created through lightweight implementation, simplified dashboards, compliance-oriented data handling and developer-friendly access to analytics data. Revenue scales with customer traffic volume, so larger or higher-usage customers pay more over time.

Fathom Analytics is the trading name of Conva Ventures Inc., a Canadian software company offering a privacy-first web analytics platform. Its product provides website traffic measurement, event tracking, campaign reporting and developer API access without using cookies or collecting personal data in the conventional manner of legacy analytics suites. The company positions itself as a simpler and more privacy-compliant alternative to Google Analytics and similar tools.

The business generates revenue from subscription software sold to website owners, marketers, developers, publishers and businesses that need analytics without consent-banner-heavy implementations. Pricing is tied primarily to pageview volume and number of sites, with free trial conversion as part of go-to-market. The company is bootstrapped, customer-funded, and has expanded its product footprint through the acquisition of Gauges in April 2026.