Cookieless Web Analytics & Traffic · AdTech Vendor
Fathom Analytics
Privacy-first web analytics SaaS for websites and digital teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Conva Ventures Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Canada
- Company size
- <10
- Market cluster / sector
- Cookieless Web Analytics & Traffic
- Market role
- AdTech Vendor
- Official website
- usefathom.com
What Fathom Analytics does
The company sells subscription-based analytics software to businesses that want website measurement, reporting and API access with a privacy-first architecture. Value is created through lightweight implementation, simplified dashboards, compliance-oriented data handling and developer-friendly access to analytics data. Revenue scales with customer traffic volume, so larger or higher-usage customers pay more over time.
Category differentiation
This company is a website analytics SaaS provider, not the meeting transcription and note-taking product also called Fathom. It competes with privacy-focused web analytics vendors rather than ad measurement or attribution platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fathom Analytics is the trading name of Conva Ventures Inc., a Canadian software company offering a privacy-first web analytics platform. Its product provides website traffic measurement, event tracking, campaign reporting and developer API access without using cookies or collecting personal data in the conventional manner of legacy analytics suites. The company positions itself as a simpler and more privacy-compliant alternative to Google Analytics and similar tools. The business generates revenue from subscription software sold to website owners, marketers, developers, publishers and businesses that need analytics without consent-banner-heavy implementations. Pricing is tied primarily to pageview volume and number of sites, with free trial conversion as part of go-to-market. The company is bootstrapped, customer-funded, and has expanded its product footprint through the acquisition of Gauges in April 2026.
Company news briefing
Briefing updated:
Fathom Analytics has acquired Gauges, a real-time analytics platform established in 2011. This acquisition integrates a foundational competitor into the Canadian company’s portfolio, reinforcing its position as a privacy-centric alternative to mainstream analytics providers. Led by co-founder Jack Ellis, the organisation continues to expand its market presence through strategic consolidation while maintaining a remote-first operational model.
Business model & monetisation
Fathom monetises through SaaS subscriptions priced mainly by monthly pageview tiers and site volume, with monthly and discounted annual billing. A 30-day free trial supports self-serve conversion. API access, event tracking and reporting are bundled into the subscription, with technical usage aligned to pageview quotas rather than sold as a separate standalone product.
- Core analytics subscriptions
- Software Subscription
- Higher-usage pageview tiers
- Software Subscription
- Annual prepay plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Privacy-focused web and app analytics software for organisations.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Fathom Analytics
What is Fathom Analytics?
Fathom Analytics is a privacy-first web analytics software platform that measures website traffic, events and conversions without relying on conventional cookie-based tracking.
Who uses Fathom Analytics?
It is used by website owners, marketers, developers, publishers and businesses that want simple, privacy-compliant analytics and API access.
How does Fathom Analytics make money?
It makes money through subscription pricing based mainly on pageview tiers and site volume, with monthly and annual billing options.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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