Data Provider / Broker · AdTech Vendor · vs · AdTech Vendor · Data Provider / Broker
Eyeota vs Permutive
Structured technology and market comparison · 2026
Direct Feature Comparison
Eyeota · vs · PermutiveAudience data marketplace and identity activation platform for marketers.
Privacy-first audience infrastructure for publishers and advertisers.
Analyze all overlapping signals and tech stacks for Eyeota and Permutive
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Eyeota and Permutive?
When comparing Eyeota and Permutive, both platforms operate within the Demand-Side Platform (DSP), Display, Web & Mobile, and Native & Contextual Ads ecosystem. Eyeota is positioned as Audience data marketplace and identity activation platform for marketers, whereas Permutive focuses on Privacy-first audience infrastructure for publishers and advertisers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Eyeota and Permutive?
When evaluating Eyeota and Permutive, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Display, Web & Mobile, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Eyeota and Permutive compare?
Eyeota is headquartered in SG (founded in 2010) with 50–200 employees. Permutive is based in GB (founded in 2014) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Eyeota vs Permutive
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Eyeota
Recent Signals
- ·Eyeota
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
- ·DigidayM&A / Integration
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
- Experian has retired the Audigent brand and absorbed it into Experian Marketing Services.
- Audigent was acquired by Experian ~20 months earlier (the deal occurred at the end of 2024).
- Experian said it will continue to invest in Audigent’s technology, talent and innovation and framed the change as consolidation.
- ·Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Permutive
Recent Signals
- ·Permutive
Permutive earns five G2 badges, including its first Easiest Admin
Permutive has earned five badges in the G2 Fall 2026 Report, including our first-ever Easiest Admin badge alongside DMP Leader and Momentum Leader. Here’s what our users said.
- ·Permutive
Permutive Taps Former LiveRamp Exec David Rifkin to Help Agencies Navigate the Next Era of Addressability
Programmatic pioneer to help ad buyers solve addressability and data challenges while improving campaign performance amid agentic adoption.
- ·Permutive
TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Eyeota and Permutive share across the market ecosystem.
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