Data Provider / Broker · B2B SaaS Provider · vs · Data Provider / Broker
Euromonitor International vs GWI
Structured technology and market comparison · 2026
Direct Feature Comparison
Euromonitor International · vs · GWIGlobal market intelligence, data subscriptions, APIs and bespoke research.
Consumer insights platform built on proprietary global survey data.
Analyze all overlapping signals and tech stacks for Euromonitor International and GWI
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Euromonitor International and GWI?
When comparing Euromonitor International and GWI, both platforms operate within the Chat & Conversational UI, Market Research & Intelligence, and Data Provider / Broker ecosystem. Euromonitor International is positioned as Global market intelligence, data subscriptions, APIs and bespoke research, whereas GWI focuses on Consumer insights platform built on proprietary global survey data. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Euromonitor International and GWI?
When evaluating Euromonitor International and GWI, enterprise buyers also consider other platforms in Chat & Conversational UI, Market Research & Intelligence, and Data Provider / Broker. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Euromonitor International and GWI compare?
Euromonitor International is headquartered in United Kingdom (founded in 1972) with 1,001–5,000 employees. GWI is based in United Kingdom (founded in 2009) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Euromonitor International vs GWI
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Euromonitor International
Recent Signals
- ·Retail-NewsRetail Media / E‑commerce growth
US and Europe Drive Global K-Beauty Boom
Korean beauty (K-Beauty) has moved from a regional trend to a global e-commerce force, reaching an online retail volume of $15 billion in 2025, up from $12.5 billion in 2024 (≈22% growth), according to Euromonitor International. The United States accounted for 54% of international online K‑Beauty sales in 2025 while Western Europe's share rose from 3% to 10%. China’s share fell from 66% to 21%. Social commerce, led by TikTok Shop, is a key growth driver: TikTok Shop climbed from 27th to 7th among U.S. beauty e-commerce retailers between 2023 and 2025, with market volume rising from under $100 million in 2023 to over $900 million in 2025. Euromonitor also highlights Latin America (notably Brazil) as a next expansion region, with Brazilian online availability of K‑Beauty increasing by 159% in 2025.
- Euromonitor International: global online K-Beauty market reached $15 billion in 2025 (up from $12.5 billion in 2024; ~22% growth).
- In 2025, 54% of international online K-Beauty sales were in the United States.
- Western Europe's share of international online K-Beauty sales rose from 3% to 10% (with the UK and Germany noted as important growth markets).
GWI
Recent Signals
- ·The DrumIn-Game Advertising
Gen Z Attention Selective, Study Finds
New research from Gameloft for brands and GWI reveals that Gen Z's attention is not short but selective, with mobile gaming commanding significant focus. Gen Z mobile gamers spend an average of 9 hours 11 minutes gaming weekly, more than social media or streaming, and 76% report full or mostly focused attention during sessions. The study highlights gaming's role in social connection and emotional engagement, but also warns that in-game ads can break immersion for 31% of gamers. Marketers are advised to earn attention through value exchanges and participatory experiences, citing successful campaigns like Burger King x Call of Duty with 97% viewability and Samsung Galaxy Tab S10 Ultra with 21% participation rate.
- Gen Z mobile gamers spend 9 hours 11 minutes gaming weekly, more than on social media or streaming.
- 76% of Gen Z mobile gamers report full or mostly focused attention during their most recent session.
- Study by Gameloft for brands and GWI reveals 48% of mobile gamers find brand placements can fit naturally, 31% say in-game ads break immersion.
- ·GWI
6 consumer trends to watch in 2025
New research from GWI reveals the real-world consequences of unchecked AI to the advertising and marketing sector; from costly mistakes to customer complaints and lasting reputational damage.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Euromonitor International and GWI share across the market ecosystem.
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