B2B SaaS Provider · vs · B2B SaaS Provider · Data Provider / Broker

ESMA

Esri vs Mapidea

Structured technology and market comparison · 2026

Direct Feature Comparison

Esri · vs · Mapidea
Market Cluster / Sector
EsriB2B SaaS Provider
MapideaB2B SaaS Provider · Data Provider / Broker
Platform Focus
Esri

Private GIS software company selling mapping and spatial analytics platforms.

Mapidea

No-code enterprise location analytics and data monetisation software.

Company Size
Esri>5,000 employees
Mapidea10–49 employees
Headquarters
EsriUS
MapideaPT
Year Founded
Esri1969
Mapidea2014

Analyze all overlapping signals and tech stacks for Esri and Mapidea

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Comparison Analysis

What is the main difference between Esri and Mapidea?

When comparing Esri and Mapidea, both platforms operate within the Cloud Data Warehouse / Data Lake, B2B SaaS Provider, and Measurement & Analytics Platform ecosystem. Esri is positioned as Private GIS software company selling mapping and spatial analytics platforms, whereas Mapidea focuses on No-code enterprise location analytics and data monetisation software. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Esri and Mapidea?

When evaluating Esri and Mapidea, enterprise buyers also consider other platforms in Cloud Data Warehouse / Data Lake, B2B SaaS Provider, and Measurement & Analytics Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Esri and Mapidea compare?

Esri is headquartered in US (founded in 1969) with >5,000 employees. Mapidea is based in PT (founded in 2014) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Esri vs Mapidea

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

ES

Esri

Recent Signals

  • ·https://martechseries.com/feed/Commerce & Retail Media

    Grocery TV and Esri Partner for Data-Driven In-Store Media

    Grocery TV announced a partnership with Esri to integrate Esri’s Market Potential dataset into Grocery TV’s in-store retail media platform. The integration adds more than 3,500 behavioral and psychographic audience attributes across Grocery TV’s national network of 6,700+ grocery stores, enabling brands and agencies to plan in-store buys against audience segments similar to TV and digital planning. Grocery TV says it works with 120+ retail partners and reaches 95 million unique shoppers. Esri and Grocery TV frame the collaboration as bringing location intelligence and local consumer behavior insights into in-store media planning as the channel scales.

    • Grocery TV announced a partnership with Esri to enhance behavioral and psychographic targeting in in-store retail media.
    • The integration incorporates over 3,500 audience attributes via Esri’s Market Potential dataset across Grocery TV’s 6,700+ store network.
    • Grocery TV reports more than 120 retail partners and reach to 95 million unique shoppers.
MA

Mapidea

Recent Signals

  • ·Mapidea

    The US is a big market. That’s not a sales strategy.

    Follow DE Saux, a fictitious German sausage brand, from county-level market prioritisation to local retail prospects. See how cultural affinity, household profile, income and distribution can guide commercial effort, with Mapidea connecting market analysis to sales action.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Esri and Mapidea share across the market ecosystem.