esome vs pilot

Werbung auf Netflix, Prime Video, Joyn & Co.: esome öffnet Premium-TV für Unternehmen jeder Größe

Mit unserer neuen Self-Booking-Plattform können auch KMU, Start-ups und lokale Gewerbe ihre Werbespots auf Netflix, Prime Video, Joyn, YouTube und weiteren Plattformen schalten.

Esome Launches Self-Booking Tool for Streaming Ads

Esome, a Hamburg-based digital marketing specialist, has launched a self-booking platform to make Connected TV (CTV) advertising accessible to small and medium-sized enterprises (SMEs) and local businesses. Available at ctv-buchung.viiew.de, the platform allows DIY media planning within minutes for streaming ads on platforms such as Netflix, Prime Video, and Joyn, with campaigns starting from a budget of 3,000 euros. Esome handles targeting, optimization, and technical execution, and offers creative production support, including storyboards and short video ads of 10-15 seconds. This move democratizes premium streaming inventory, previously limited to larger advertisers with agency support. Melius Therapie GmbH is among the first testers, and Esome joins competitors like Seven.One Media and Crossvertise in the growing self-service CTV ad market.

• Esome, based in Hamburg, launched a self-booking platform for CTV/streaming ads on Netflix, Prime Video, and Joyn.
• Campaigns can be booked from a budget of 3,000 euros, targeting SMEs, local businesses, and startups.
• The platform is available at ctv-buchung.viiew.de and enables DIY media planning within minutes.

esome baut CTV-Geschäft aus und stellt mit Lennart Mohr die Geschäftsführung neu auf

Strategische Weichenstellung für weiteres Wachstum und die Stärkung der Marktposition Veränderung in der Geschäftsführung […]

pilot radar: Vertrauen prägt Kaufentscheidungen und Markenbindung

New article published on 08.10.2026 about trust influencing purchase decisions and brand loyalty.

pilot bei der DMEXCO 2026

pilot announces participation in DMEXCO 2026, a major digital marketing expo, indicating strategic industry engagement.

Omnicom Media Leads Germany New Business Ranking in H1 2026

COMvergence's New Business Barometer for Germany recorded 77 pitches with a net volume of USD 844 million in the first half of 2026. Omnicom Media led the agency group ranking with a net gain of USD 188 million, including USD 148 million from eleven new clients and retained accounts for Dyson and IBM. The Pilot Group, an independent agency, achieved the highest retention rate of 80% with a net volume of USD 126 million, securing second place. Mediaplus of the Serviceplan Group followed in third with nine client wins and a net volume of USD 37 million. The three largest pitches were for Jaguar Land Rover, Deutsche Postcode Lotterie, and Dyson, totaling USD 230 million. Following the acquisition of IPG Mediabrands, Omnicom consolidated its new business figures from Q1 2026.

• COMvergence recorded 77 pitches with a net volume of USD 844 million in Germany for H1 2026.
• Omnicom Media led the ranking with a net gain of USD 188 million.
• Pilot Group achieved 80% retention rate and second place with USD 126 million net volume.