ESOMAR vs Semafor

Esomar launches AI Alliance to advance responsible AI in data, research and insights

Esomar announces the launch of an AI Alliance to promote responsible AI in data, research, and insights.

Semafor Redefines Head of Video Role

Semafor has appointed Adam Banicki as its new head of video, a role that now spans both editorial and commercial operations. Banicki reports to co-founder and editor-in-chief Ben Smith, with a dotted line to chief commercial officer Rachel Oppenheim. His responsibilities include developing video programming ideas with the newsroom and collaborating with the commercial team on go-to-market strategy, pricing, and closing video-related deals. Semafor plans to launch a new tech-focused show in October, hosted by tech editor Reed Albergotti, bringing its portfolio to four shows, with a daily news show in development. Banicki emphasizes collaboration between the newsroom and sales team to ensure commercial interests do not dictate editorial content. He previously held a similar role at Fortune, where he was general manager of video. The appointment reflects a broader industry trend of integrating video leadership across editorial and business functions.

• Semafor appointed Adam Banicki as head of video, a role spanning editorial and commercial operations.
• Banicki reports to co-founder and editor-in-chief Ben Smith, with a dotted line to chief commercial officer Rachel Oppenheim.
• Semafor will launch a new tech-focused show in October, hosted by Reed Albergotti, bringing its portfolio to four shows.

Semafor Bets on 'Anti-Scale' Video

Semafor is expanding its video operation and has hired Adam Banicki, formerly general manager of video at Fortune Media, as its first head of video. Banicki — who spent more than five years at The Wall Street Journal — will run both editorial and commercial sides of Semafor’s video business and report to chief commercial officer Rachel Oppenheim. The four‑year‑old publisher, which generated $40 million in 2025 and raised $30 million at a $330 million valuation earlier this year, is pursuing an "anti‑scale" approach that prioritizes high-value C‑suite audiences and long‑term sponsor integrations (Google and PwC are cited as sponsors) rather than volume-driven pre/mid‑roll advertising. Semafor’s video revenue has grown 150% year over year and the company has at least five new shows in development as it integrates video with its events business.

• Semafor hired Adam Banicki as its first head of video; he was formerly general manager of video at Fortune Media.
• Adam Banicki previously spent more than five years at The Wall Street Journal, where he last served as senior executive producer of YouTube.
• Semafor generated $40 million in revenue in 2025 and raised $30 million at a $330 million valuation in January, according to Reuters.

Paramount May Leave California Over Warner Deal

Paramount is considering relocating its corporate headquarters and redirecting annual content investment away from California if legal action blocks its proposed $110 billion acquisition of Warner Bros. Discovery. The move follows regulatory opposition from California Attorney General Rob Bonta, who cited potential job losses and higher consumer costs. Paramount CEO David Ellison has offered commitments to maintain production at California studio lots, release roughly 30 films per year under specified windows, and sustain about $30 billion in annual content spending. As contingency planning, Paramount leased nearly 300,000 square feet of studio space in Bayonne, New Jersey. Federal and international antitrust reviews have not raised major objections so far. No final decisions have been made; the company says it remains focused on clearing remaining regulatory hurdles while weighing relocation as leverage or a response to lawsuits.

• Paramount is pursuing a proposed $110 billion acquisition of Warner Bros. Discovery.
• Paramount has pledged to maintain production at California studio lots, target about 30 film releases per year, and sustain roughly $30 billion in annual content spending.
• California Attorney General Rob Bonta has raised concerns about the deal, including potential reduced employment and higher consumer costs.