Eskimi vs Yandex

Eskimi partners with Perion to expand global DOOH inventory

Eskimi announces a partnership with Perion to expand global DOOH inventory, along with the launch of the Eskimi Media Platform for smarter media buying.

Eskimi CEO: Reaching Next 7 Billion Needs More Than Ad Tech

In a sponsored article on AdExchanger, Vytautas Paukštys, CEO of Eskimi, argues that reaching the world's next 7 billion consumers requires more than just ad technology. He highlights that while the US and Europe's top five ad markets hold only 8% of the world's consumers but nearly half of global ad spend, most platforms are built for these markets. He points out critical challenges in emerging markets: local platform fragmentation (e.g., Boomplay, Grab, Gojek), financial infrastructure issues like currency volatility (e.g., Nigerian naira devaluation) and cross-border taxes, and the need for local intelligence, including language and cultural nuances. Paukštys advocates for an 'Advertising OS' that integrates global and local supply, manages local billing, and combines AI with local expertise. He positions Eskimi as building such an OS, emphasizing that technology alone is insufficient; a supportive ecosystem is essential.

• Eskimi CEO Vytautas Paukštys published a sponsored article on AdExchanger regarding reaching emerging market consumers.
• The article claims US and Europe's largest ad markets represent 8% of world consumers but nearly half of global ad spend.
• Over 7 billion people (92% of world) live in markets where standard media plans are often ineffective.

Advertising OS: Bringing It All Together

New blog post announcing the launch of Advertising OS, a unified platform bringing together Eskimi's advertising solutions.

Ukrainian Drone Attacks on Yandex Data Centers Cause Bot Traffic Drop

Ukraine launched a series of drone attacks on Yandex data centers, severely damaging three out of five facilities within a week. The attacks disrupted Yandex's services, including its search engine, cloud computing, AI, and other offerings, impacting millions of users in Russia and other countries. The data centers in Ryazan and Vladimir housed supercomputers used for AI model development. Cloudflare reported a dramatic drop in bot traffic from Russia, falling to 0.4% of the previous week's level after the third attack, though it recovered to 20% by Sunday evening. The attacks are part of ongoing cyber and physical warfare between Russia and Ukraine.

• Ukraine attacked three of Yandex's five data centers within a week, causing severe damage.
• The third attack on a data center in the Vladimir region forced it to cease operations.
• Yandex's services, including search, cloud computing, and AI, were disrupted, affecting millions of users.