Eskimi vs EXTE

Eskimi partners with Perion to expand global DOOH inventory

Eskimi announces a partnership with Perion to expand global DOOH inventory, along with the launch of the Eskimi Media Platform for smarter media buying.

Eskimi CEO: Reaching Next 7 Billion Needs More Than Ad Tech

In a sponsored article on AdExchanger, Vytautas Paukštys, CEO of Eskimi, argues that reaching the world's next 7 billion consumers requires more than just ad technology. He highlights that while the US and Europe's top five ad markets hold only 8% of the world's consumers but nearly half of global ad spend, most platforms are built for these markets. He points out critical challenges in emerging markets: local platform fragmentation (e.g., Boomplay, Grab, Gojek), financial infrastructure issues like currency volatility (e.g., Nigerian naira devaluation) and cross-border taxes, and the need for local intelligence, including language and cultural nuances. Paukštys advocates for an 'Advertising OS' that integrates global and local supply, manages local billing, and combines AI with local expertise. He positions Eskimi as building such an OS, emphasizing that technology alone is insufficient; a supportive ecosystem is essential.

• Eskimi CEO Vytautas Paukštys published a sponsored article on AdExchanger regarding reaching emerging market consumers.
• The article claims US and Europe's largest ad markets represent 8% of world consumers but nearly half of global ad spend.
• Over 7 billion people (92% of world) live in markets where standard media plans are often ineffective.

Advertising OS: Bringing It All Together

New blog post announcing the launch of Advertising OS, a unified platform bringing together Eskimi's advertising solutions.

EXTE Introduces Beyond Click for Performance Advertising

EXTE has launched 'Beyond Click', a new approach aimed at delivering more efficient and guaranteed performance for advertisers. The announcement was made on September 23, 2026. The article details the features and benefits of this new offering, focusing on moving beyond the traditional click metric to provide improved outcomes and assured results. While the specific mechanics are not detailed in the provided content, the product represents an evolution in performance marketing within the adtech space.

• EXTE launched a new product called 'Beyond Click'.
• The product is designed for more efficient and guaranteed performance.
• The launch was published on September 23, 2026.

Exte opens Hamburg office to enter German market

European adtech company Exte is launching a German operation with a new office in Hamburg to develop business with advertisers, agencies and publishers. Nicolas Poppitz has been appointed Managing Director for DACH & CEE and will lead the local sales and market organisation; Tanja Grünwaldt joins as Sales Director. Exte was formed in 2023 from the merger of Spanish firms Sun Media, Rich Audience and Adpone and combines offerings across contextual targeting and ad formats including display, video, native and CTV. The Hamburg office expands Exte’s European footprint — the company says it already operates in Spain, France, Italy, the UK and Portugal, employs over 300 people from 24 nationalities, and maintains 19 locations in 15 countries. Exte states the local presence aims to grow demand- and supply-side business in the German open web market.

• Exte is opening a new office in Hamburg to build its business in Germany.
• Nicolas Poppitz was appointed Managing Director DACH & CEE and will lead the German market effort.
• Tanja Grünwaldt joins Exte as Sales Director for the German team.