Equativ vs Yahoo

Equativ brings contextual expertise to ChatGPT Ads

Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.

• Equativ has become a technology partner for ChatGPT Ads as part of OpenAI's partner network.
• Equativ developed its own campaign tool called Ad Studio for ChatGPT Ads.
• Equativ emphasizes its expertise in contextual and native advertising for ChatGPT Ads.

ChatGPT Ads Expands Partnerships; McDonald's Tests Drive-Thru Ads

This article from AdExchanger's daily roundup covers multiple advertising technology developments. Key points include the expansion of ChatGPT Ads' partner ecosystem with Equativ and Quartile joining the technology partner program, Adform partnering to sell ChatGPT's agentic conversation ads in Europe, and Amazon Ads beta testing ads in ChatGPT. Additionally, McDonald's is testing ads on digital menu boards at drive-thru windows, leveraging first-party customer data to create a new revenue stream. The article also mentions YouTube's new features announced at Made on YouTube event, including TV-focused enhancements and a Coachella streaming rights deal through 2030. Other news includes Scope3 rebranding to Apostra, Disney raising streaming prices, and Pluto TV launching a new ad campaign.

• Equativ and Quartile joined ChatGPT Ads' technology partner program.
• Adform signed on to sell ChatGPT's agentic conversation ads in Europe.
• Amazon Ads is beta testing ads in ChatGPT.

Equativ Brings ChatGPT Ads to Brands as Advertising Partner

Equativ announces partnership with OpenAI to bring ChatGPT ads to brands, as highlighted in the latest press release on September 22, 2026.

Former LinkedIn Chief Roslansky to Leave Microsoft

Microsoft executive Ryan Roslansky, who led LinkedIn for six years, will leave the company at the end of 2026. Satya Nadella announced the departure in a memo, praising Roslansky's contributions, particularly to the unified Copilot app. Roslansky cited the need to be in Redmond full-time for the next phase, conflicting with his Bay Area life. His departure follows other executive exits, including Phil Spencer and Rajesh Jha. During his tenure, LinkedIn's membership grew from 700 million to 1.3 billion. Dan Shapero has already been named LinkedIn's new CEO.

• Ryan Roslansky will leave Microsoft at the end of 2026.
• Roslansky led LinkedIn for six years, growing membership from 700 million to 1.3 billion.
• His departure follows other executive departures including Phil Spencer and Rajesh Jha.

Vespa.ai Achieves AWS AI Competency

Vespa.ai announced it has achieved the Amazon Web Services (AWS) AI Competency in the AI Software category. This designation recognizes Vespa as an AWS Partner that helps customers build, deploy, and operate large-scale AI applications on AWS. The Vespa AI Search Platform combines hybrid retrieval, advanced ranking, machine learning inference, and real-time serving in a single platform, reducing infrastructure complexity while providing low latency and scalability for production AI. Vespa is trusted by organizations including Perplexity, Spotify, and Yahoo, powering billions of queries and recommendations across industries such as information platforms, digital commerce, media and advertising, and life sciences. The recognition validates Vespa's expertise in building production AI search applications on AWS.

• Vespa.ai achieved the AWS AI Competency in the AI Software category.
• The designation recognizes Vespa as an AWS Partner for building and operating large-scale AI applications on AWS.
• Vespa AI Search Platform combines hybrid retrieval, advanced ranking, ML inference, and real-time serving.

Yahoo Finance Announces New Programming Lineup Featuring Live Daily Shows and Original Series

Yahoo Finance announced a new programming lineup featuring live daily shows and original series, including a new live daily show covering AI and technology with Deirdre Bosa.