Equativ vs Opti Digital

Equativ brings contextual expertise to ChatGPT Ads

Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.

• Equativ has become a technology partner for ChatGPT Ads as part of OpenAI's partner network.
• Equativ developed its own campaign tool called Ad Studio for ChatGPT Ads.
• Equativ emphasizes its expertise in contextual and native advertising for ChatGPT Ads.

ChatGPT Ads Expands Partnerships; McDonald's Tests Drive-Thru Ads

This article from AdExchanger's daily roundup covers multiple advertising technology developments. Key points include the expansion of ChatGPT Ads' partner ecosystem with Equativ and Quartile joining the technology partner program, Adform partnering to sell ChatGPT's agentic conversation ads in Europe, and Amazon Ads beta testing ads in ChatGPT. Additionally, McDonald's is testing ads on digital menu boards at drive-thru windows, leveraging first-party customer data to create a new revenue stream. The article also mentions YouTube's new features announced at Made on YouTube event, including TV-focused enhancements and a Coachella streaming rights deal through 2030. Other news includes Scope3 rebranding to Apostra, Disney raising streaming prices, and Pluto TV launching a new ad campaign.

• Equativ and Quartile joined ChatGPT Ads' technology partner program.
• Adform signed on to sell ChatGPT's agentic conversation ads in Europe.
• Amazon Ads is beta testing ads in ChatGPT.

Equativ Brings ChatGPT Ads to Brands as Advertising Partner

Equativ announces partnership with OpenAI to bring ChatGPT ads to brands, as highlighted in the latest press release on September 22, 2026.

Chef Simon Quadruples Revenue Per Page with Opti Digital

Chef Simon, a French recipe website, has achieved a fourfold increase in revenue per page by partnering with Opti Digital, an ad tech company specializing in inRead video and display advertising. The case study highlights how Opti Digital's solutions improved monetization for Chef Simon's content-rich pages. The partnership resulted in a 300% revenue lift, attributed to innovative ad formats and optimized video delivery that enhanced user experience. This collaboration showcases the effectiveness of specialized ad tech in boosting publisher revenue, especially in niche content sectors.

• Chef Simon quadrupled its revenue per page by partnering with Opti Digital.
• The partnership focused on inRead video and display advertising solutions.
• The revenue boost was attributed to a 300% increase in revenue per page.

How Publishers Can Reduce Ad Stack Complexity Without Losing Revenue Opportunities

New blog post from Opti Digital about reducing ad stack complexity for publishers while preserving revenue opportunities.