e-dialog vs Rise

Wirz launches CSS autumn campaign with 'Du-Wir' approach

Swiss health insurer CSS has launched its autumn campaign for the annual switching season, developed by Zurich agency Wirz together with media agencies Webrepublic and E-Dialog. The campaign targets 25- to 50-year-olds and runs across Out of Home, Digital Out of Home, Connected TV, audio, and social media. The creative concept uses a dialogic 'Du-Wir' (You-We) tone to address the target group's life situations and link them to CSS benefits, termed an 'Unlock-Mechanismus'. The campaign aims to strengthen CSS's market leadership in basic insurance, moving beyond pure price communication. It includes dynamic display ads, search engine advertising, and a premium calculator. The campaign is orchestrated along a journey framework using first-party data and contextual targeting. The budget and duration were not disclosed. Key credits include CSS marketing leads Marcel Engelberger and Sebastian Schönbächler, with agency teams from Wirz, Webrepublic, and E-Dialog.

• CSS launches an autumn campaign developed by agency Wirz with Webrepublic and E-Dialog.
• The campaign targets 25- to 50-year-olds and runs across OOH, DOOH, CTV, audio, and social media.
• The creative concept uses a 'Du-Wir' communication style to link customer situations with CSS benefits.

Study: Organic Search Traffic Fell Sharply in H1 2026

A HORIZONT analysis (by Stefan Binder) reports that websites in the German-speaking region experienced a strong decline in organic search traffic in the first half of 2026. The article cites current figures from research firm e-dialog and identifies Google's AI Overviews and ChatGPT as important drivers of the drop. Publishers and marketers are continuing to face reduced referral traffic from organic search results, with the e-dialog data indicating varying impacts across industries. The piece is presented as an analysis of that study and its implications for online publishers and search-driven acquisition.

• e-dialog published figures showing a decline in organic search traffic for websites in the German-speaking market in H1 2026.
• The article identifies Google's AI Overviews and ChatGPT as important drivers behind the organic search traffic decline.
• The story was published by HORIZONT (author: Stefan Binder) on 2026-08-04.

Rise named AdExchanger Awards finalist for AI-powered search measures

Rise Interactive has been named a finalist in the 2026 AdExchanger Awards for its AI-powered search measures. The announcement was made on September 1, 2026.

Agencies Build Audit Tools to Monitor AI Agents, Prevent Overcharging

Media agencies are deploying AI agents for planning and buying, but are discovering the need for monitoring to prevent cost overruns and hallucination. Agencies like Rise, Brainlabs, Dept, and PMG are building or adopting audit tools that log agent actions, track token usage, and enforce model selection policies. PubMatic offers an audit log feature for its AI media buying tests. Gartner reports that 60% of organizations using AI may face cost overruns due to lack of usage tracking. Agencies are implementing tiered token access, AI gateways, and daily caps to control costs and ensure accountability. The article highlights the importance of human oversight and model selection to manage AI-related expenses.

• Gartner survey of 1,300 senior marketers found 56% of companies lack clear AI usage policies.
• Gartner estimates 60% of organizations using AI will face cost overruns due to lack of usage tracking.
• Rise, a Quad agency, has been testing AI media buying agents with a supermarket client since June.