Dropbox vs Zoom

Meta Launches Open-Source Muse Gadgets for Developers

Meta introduced Muse Gadgets, an open-source project allowing developers to build custom hardware that connects to its AI agent, Muse. The company provides open-source firmware, a Linux software development kit (SDK), and project ideas like color e-ink displays or HDMI stick integration. Users can connect Muse to devices such as Raspberry Pi or ESP32 boards, and link it to displays, buttons, sensors, and actuators. Meta also created a Discord channel for community support. The company built a gadget called Muse Home Link, which connects Muse to home smart devices, and is giving away 5,000 units for free to Muse subscribers. This move aligns with Meta's strategy to expand Muse beyond a standalone chatbot, also targeting small businesses with Muse for Small Business and launching a new business unit, Meta Enterprise Platform, to push AI offerings to enterprises.

• Meta introduced Muse Gadgets, an open-source project for developers to build hardware connected to Muse.
• Meta provides open-source firmware and a Linux SDK, along with project ideas like e-ink displays and HDMI sticks.
• Muse Gadgets can be used with low-cost boards like Raspberry Pi or ESP32.

10-Q Financial Filing Analysis for Dropbox (2026-08-07)

Dropbox reported its Q2 2026 financial results, generating revenue of $631.5 million, up 0.9% year-over-year from $625.7 million in Q2 2025. Operating income reached $164.8 million compared to $168.4 million in the prior-year period, while net income stood at $95.8 million, down from $125.6 million primarily due to higher net interest expenses resulting from fully drawing on its term loan facility. Total ARR increased to $2,566 million with 18.19 million paying users, benefiting from Individual plan growth and foreign exchange tailwinds, partially offset by the planned phase-out and reduced investment in FormSwift by year-end 2026. The company maintained strong cash generation, delivering six-month operating cash flow of $443.0 million and free cash flow of $438.5 million.

• Q2 2026 revenue increased 0.9% YoY to $631.5 million, with gross margins stable at 80% ($506.5 million gross profit).
• Total ARR reached $2,566 million as of June 30, 2026, with paying users increasing to 18.19 million and ARPU reaching $139.68.
• Six-month Free Cash Flow reached $438.5 million on $443.0 million operating cash flow, while the company repurchased $688.0 million in Class A common stock across H1 2026.

Put your Dropbox context to work in Google Gemini

Dropbox announces a new integration bringing trusted project context into Google Gemini workflows.

Zoom's Marketing Rebuild: Beyond Pandemic Fame

At AdExchanger's Programmatic IO, Zoom's VP of brand and content, Josh Reed, discussed the company's marketing overhaul. Despite 99% unaided brand awareness, Zoom is pigeonholed as a video call app. Reed highlighted the 'iceberg' problem: being known for one thing while other products like contact center, events platform, VoIP, and AI tools remain invisible. Under CMO Kim Storin, Zoom consolidated marketing functions, expanded into linear TV, creator partnerships, and affiliate marketing. They launched the Solopreneur 50 program and are experimenting with commission-based creator models. Measurement is shifting from last-touch to multi-touch attribution using Snowflake as a data spine. Zoom is also adapting to the 'dark funnel', where B2B research starts in LLMs and AI chatbots, requiring a new approach to meet buyers where they are.

• Zoom has 99% unaided brand awareness, but is mostly known for video calling.
• Josh Reed, VP of brand and content, spoke at AdExchanger's Programmatic IO in NYC on the marketing challenge.
• Zoom consolidated its marketing functions under a center of excellence model since CMO Kim Storin arrived 18 months ago.

Zoom Partners with Colin Jost for B2B Comedy Campaign

At ADWEEK's Brandweek conference, Zoom's head of brand and activation Whitney Magnuson revealed the company's strategy to leverage comedy to expand its brand beyond video conferencing. Zoom partnered with SNL alum Colin Jost and his production studio No Notes, first collaborating on the 'Zoom Ahead' campaign in December. Their newest spot, in which Zoom comedically plots its own destruction, sparked internal debate before airing. Magnuson emphasized that Zoom's high brand awareness is narrowly tied to video calls, despite the company's expansion into contact center software, AI tools, and sales products. The campaign aims to make the brand 'iconic' by capitalizing on its cultural status as a verb and its frequent appearances in movies and TV shows. Jost noted that No Notes, which grew from his SNL parody writing, allows him to pitch brand ideas directly to companies, bypassing traditional agencies.

• Zoom partnered with Colin Jost's production studio No Notes for its 'Zoom Ahead' campaign in December.
• Zoom's head of brand Whitney Magnuson spoke at ADWEEK's Brandweek conference about the comedy strategy.
• The campaign aims to expand Zoom's brand recognition beyond video conferencing into contact center, AI, and sales products.

Kate McKinnon Plays Evil CEO in Zoom Sequel Campaign

Zoom has unveiled the sequel to its 'Zoom Ahead' brand campaign, titled 'Zoom Got it Done', featuring SNL alum Kate McKinnon as an evil CEO who plots to destroy the platform. The ad continues the narrative of the first commercial, which starred Bowen Yang and was created by Colin Jost's No Notes Productions. The campaign aims to reposition Zoom as an AI-enterprise platform beyond video calling, showcasing features like AI agents and automated note-taking. It runs across TV, CTV, OOH, digital, and social during the NFL season. The campaign is the first major push under CMO Kim Storin, who credits humor for breaking through and contributing to a 4.9% year-over-year Q2 revenue boost.

• Zoom launched sequel campaign 'Zoom Got it Done' with Kate McKinnon as an evil CEO.
• The campaign follows 'Zoom Ahead', which debuted in December with Bowen Yang.
• Created by Colin Jost's No Notes Productions.