DoubleVerify vs Oracle

DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

DoubleVerify announced the launch of attribution measurement and advanced brand suitability for ChatGPT ads.

DV launches ChatGPT ad attribution and brand suitability

DoubleVerify (DV) announced the launch of attribution measurement for ChatGPT Ads, enabling advertisers to incorporate ChatGPT as a touchpoint in the customer journey and measure its impact on conversions and return on ad spend (ROAS). In addition, DV and OpenAI are developing a brand suitability evaluation pilot for conversational advertising, allowing advertisers to assess brand risk and suitability in a controlled environment without accessing private conversations. Early results with Weight Watchers showed ChatGPT Ads achieved a cost per acquisition 15.3% below their established benchmark. These capabilities are part of the DV Media AdVantage Platform (DV MAP™), which also includes media verification, AI-powered optimization via DV Scibids AI™, and outcomes measurement through DV Rockerbox™.

• DoubleVerify launched attribution measurement for ChatGPT Ads via DV Rockerbox™.
• DV and OpenAI are developing a brand suitability evaluation pilot for conversational advertising.
• Weight Watchers used DV Rockerbox to measure ChatGPT Ads; CPA was 15.3% below benchmark.

OpenAI Pilots Brand Suitability Controls with DoubleVerify and IAS

OpenAI announced during Advertising Week New York that it is piloting brand suitability controls with DoubleVerify (DV) and Integral Ad Science (IAS). The two verification firms will independently assess how OpenAI applies its brand safety standards in a controlled testing environment, without accessing private user conversations. This move aims to provide advertisers with greater transparency and follows a trend of platforms seeking third-party verification to build trust with buyers. ChatGPT reportedly reaches 1.2 billion users weekly. OpenAI is also testing a larger, image-led ad format and expanding its measurement partners.

• OpenAI announced a pilot of brand suitability controls with DoubleVerify and IAS during Advertising Week New York.
• The pilot involves independent assessment of OpenAI's brand safety safeguards in a controlled testing environment.
• ChatGPT reaches 1.2 billion users weekly, according to OpenAI.

Paramount Appoints Mattel CEO as Co-CEO Ahead of Warner Acquisition

Paramount Global has appointed Ynon Kreiz, CEO of Mattel, as co-CEO alongside current CEO David Ellison, effective October 5, 2026. This appointment comes just before the completion of Paramount's acquisition of Warner Bros. Discovery, expected to close on October 6, 2026. Kreiz will oversee day-to-day operations and the integration of the two studios, while Ellison will focus on strategy, creative direction, and technology. The merger, valued at over $110 billion, is expected to result in thousands of job cuts, with projected annual synergies of $6 billion within three years. Kreiz previously led a turnaround at Mattel, including job reductions, and is known for orchestrating the successful 'Barbie' movie. The deal faced legal challenges from several states, which were resolved after Paramount committed to increased U.S. production spending and retaining both Los Angeles studio lots. The merger has also raised concerns about CNN's editorial independence given the Ellison family's political ties.

• Ynon Kreiz, CEO of Mattel, will become co-CEO of Paramount on October 5, 2026, alongside David Ellison.
• The Paramount-Warner Bros. Discovery merger is expected to close on October 6, 2026, with a deal value exceeding $110 billion.
• Paramount expects annual synergies of $6 billion within three years from the merger.

Google Report: AI Doubles Software Vulnerability Disclosures

Google's Threat Intelligence Group reports that the number of disclosed software vulnerabilities has doubled within months, rising from 5,045 in January 2026 to 10,740 by August 2026. The report attributes this surge to the increasing use of AI agents in security research, which uncover different types of flaws than traditional scanners. Notably, 50% of AI-found vulnerabilities lead to remote code execution, compared to 26% for conventionally discovered ones. The report also highlights a rise in exploitation of known 'N-day' vulnerabilities, from 28 in all of 2025 to 75 between January and August 2026, likely accelerated by AI-assisted exploit creation. Additionally, vulnerabilities in AI infrastructure itself are growing, with over 1,500 reports in 2026, focusing on orchestration frameworks like Langflow and inference servers such as vLLM and Ollama. The report advises prioritizing patches based on threat intelligence and recommends AI-powered code reviews for software vendors.

• Vulnerability disclosures doubled from 5,045 in January 2026 to 10,740 in August 2026.
• 50% of AI-discovered vulnerabilities lead to remote code execution, vs. 26% for conventional methods.
• Exploitation of N-day vulnerabilities rose from 28 in 2025 to 75 between January and August 2026.

Oracle Payment Halt Disrupts OpenAI Expansion

The article reports that Oracle has halted payments for Project Jupiter, a major infrastructure project central to OpenAI's expansion. The payment pause creates uncertainty around the timeline and scope of the project, which is crucial for OpenAI's computing capacity. The reasons for Oracle's decision are not disclosed. This development could impact OpenAI's ability to scale its AI models and services, potentially affecting the wider AI infrastructure ecosystem. The news is significant for partners and investors relying on the project's completion.

• Oracle has halted payments for Project Jupiter, a major infrastructure project for OpenAI.
• Project Jupiter is central to OpenAI's expansion plans.
• The payment halt creates uncertainty about the project's timeline and scope.