DocuSign vs Seismic

PolyAI, Taboola, Contentful, Docusign Win 2026 Digiday Tech Awards

The 2026 Digiday Technology Awards recognized companies leveraging AI and automation to enhance personalized experiences, targeting, and performance. PolyAI won Best AI Tool for its agentic dialog platform, which powers SafeRide Health's AI agent 'Steven', reducing speak-to-human rates from 55% to 2%. Taboola's Adam Singolda was named Technology Founder of the Year for launching DeeperDive, a conversational AI platform for publishers. Contentful and Docusign won Best Personalization & A/B Testing Platform, with Docusign using Contentful Personalization to launch tailored homepages across 20 audience segments, reaching 6.19 million monthly active profiles by March 2026. The awards span categories like affiliate marketing, agentic AI, CDPs, and clean rooms.

• PolyAI won Best AI Tool for its agentic dialog platform, with SafeRide Health's AI agent 'Steven' managing 80% of inbound calls.
• Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year for DeeperDive.
• DeeperDive generates nearly three times more revenue per user for publishers.

Docusign Named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026

Docusign has been named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026, announced September 14, 2026.

Docusign Named a Leader in the IDC MarketScape for Worldwide Integrated Signing Workflow Software 2026

The Docusign IAM platform helps organizations extend the benefits of automation beyond signing to the full contract lifecycle, including AI-powered workflows, routing, review, and contract analysis.

Seismic Completes Merger With Highspot

Seismic announced it has completed its merger with Highspot and will operate under the Seismic name, led by CEO Rob Tarkoff. The combined company positions itself as a leader in go-to-market (GTM) performance, serving 2,500 customers and 3.5 million sales, marketing and enablement users. Seismic says the merged business processes 550 million buyer–seller interactions and 33 million revenue actions annually, plans to invest over $100 million per year in R&D, and has more than 700 product, engineering, data science and AI staff across multiple global locations.

• Seismic completed its merger with Highspot and will operate under the Seismic name.
• The combined company is led by Seismic Chief Executive Officer Rob Tarkoff.
• Post-merger the company serves 2,500 customers and 3.5 million users worldwide.

Seismic Scaled AI Prospecting with ZoomInfo

ZoomInfo reported that Seismic scaled AI-assisted outbound prospecting across its go-to-market team by layering AI on top of ZoomInfo data. In its user surveys Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, reported a 54% productivity improvement, and said sellers save an average of 11.5 hours per week. Seismic has relied on ZoomInfo for more than five years and combines its CRM data with ZoomInfo buying signals to generate account- and persona-specific outreach, speeding time-to-lead and improving response rates. The initiative was framed as part of Seismic’s internal goals for AI adoption and to make top sellers’ outbound practices repeatable across newer reps.

• Seismic attributed 39% of active pipeline to opportunities identified or influenced by signals from ZoomInfo.
• Seismic reported being 54% more productive after layering AI-assisted prospecting on ZoomInfo, according to its user surveys.
• Sellers at Seismic said they save an average of 11.5 hours per week, according to the company.