Disney Advertising vs Magnite

NFL Ads Outperform Primetime, But Audience Metrics Questioned

New data from EDO shows NFL regular-season ads generate the impact of 73 typical primetime ads, with playoff ads delivering 172 primetime ads' impact. However, fragmented distribution across broadcast and streaming complicates audience measurement, as analysts like Dan Rayburn highlight discrepancies in metrics like total audience delivery and average minute audience. EDO's analysis of 1,443 on-screen sponsorships reveals variations by category and format, with halftime studio shows performing best. Marketers are advised to use outcomes data alongside audience figures to evaluate NFL ad investments.

• EDO measured every national TV ad during the 2025-26 NFL season and found regular-season NFL ads performed 15% better year over year versus primetime benchmarks.
• Playoff NFL ads delivered the impact of 172 primetime ads, and Super Bowl spots matched 1,455 primetime ads.
• EDO analyzed 1,443 on-screen sponsorships across 79 nationally televised NFL games.

Disney Germany ramps up content and rebrands TV channel

The Walt Disney Company is intensifying its presence in Germany with a renewed slate of local programming for Disney+ and a rebranding of its free-to-air channel. After a long gap in German originals, Disney+ will launch three local shows in quick succession—the dystopian vampire series City of Blood (Sept 16), the reality soap Yacht Deals Monaco (two weeks later) and the historical dramedy Vienna Game (in November). The article notes the departure of Benjamina Mirnik-Voges, VP Original Productions for Disney+ in the German-speaking region, whose role remains unfilled. At the Screenforce Festival, Disney announced that the Disney Channel will be renamed Disney TV by year-end to position the linear channel as a broader showcase for paid Disney+ content and to unlock additional advertising budgets via Disney Advertising in Germany while keeping restrictions around children's programming.

• Walt Disney Company will roll out three German-language projects on Disney+: City of Blood (starts 16 September), Yacht Deals Monaco (two weeks later), and Vienna Game (scheduled for November).
• Benjamina Mirnik-Voges, VP Original Productions for Disney+ in the German-speaking region, left the company and her position has not been refilled.
• Disney announced at the Screenforce Festival that the Disney Channel in Germany will be rebranded to Disney TV at year-end—the first channel globally with that branding.

Magnite Advances Agentic Vision as Major Media Owners, Buyers and Technology Players Leverage Orchestration Layer

Magnite announces that major media owners, buyers, and technology players are leveraging its orchestration layer, advancing its agentic vision.

PebblePost Names Adam Soroca CEO, Expands to CTV

PebblePost, a marketing technology company specializing in purchase-powered multichannel marketing, announced the appointment of Adam Soroca as Chief Executive Officer. Soroca, a veteran ad-tech innovator who previously served as Chief Product Officer at Magnite, will lead PebblePost's expansion from its programmatic direct mail roots into connected TV (CTV) and a broader offering powered by verified first-party purchase behavior. The company also brought on Melanie Samson as Chief Marketing Officer. PebblePost leverages billions of intent signals and over $100 billion in annual transaction data to help brands identify future buyers and measure incremental impact. Clients include Carter's, Michael Kors, and Virgin Voyages. Soroca's appointment underscores PebblePost's focus on data-driven, performance-oriented advertising across channels.

• PebblePost appointed Adam Soroca as CEO, effective September 15, 2026.
• Adam Soroca previously served as Chief Product Officer at Magnite.
• PebblePost also hired Melanie Samson as Chief Marketing Officer; she previously was VP of Growth Marketing at Acxiom.

Prebid Appoints Former Chairman Garrett McGrath as President

Prebid.org has appointed Garrett McGrath, its former chairman, as its new president, effective September 15, 2026. McGrath, who previously served as SVP of Product Management at Magnite and led Prebid's board for five years until June 2026, succeeds Mike Racic, who departs in October. With over 25 years of experience, McGrath will oversee operational strategy, committee stewardship, and growth. His vision includes supporting multiple agentic AI standards, remaining agnostic to competing protocols, and enhancing publisher monetization through deal curation and data co-ops. He also discussed potential collaboration with Google if mandated by antitrust remedies. Prebid.org is advancing initiatives such as Prebid Sales Agent and enhancements to Prebid Mobile SDK 4.0, emphasizing its role as critical open-web infrastructure and an independent, open-source alternative to walled gardens amid industry shifts.

• Garrett McGrath appointed as Prebid.org's president, effective September 15, 2026.
• McGrath served as Prebid's chairman for five years until June 2026 and previously as SVP of Product Management at Magnite.
• Outgoing president Mike Racic will transition until October 15, 2026.