die Bayerische vs ERGO

die Bayerische kontert Neobroker mit Guerilla-Aktion

Versicherer projiziert Botschaft auf Neobroker-Werbung / die Bayerische eröffnet Debatte über Beratung in der Altersvorsorge

Die Bayerische hijacks Scalable Capital's XXL billboard in Munich

In response to the reform of private pension provision, neobroker Scalable Capital is aggressively marketing its depot offerings. Insurer Die Bayerische has countered with a guerrilla marketing campaign, selecting Munich's Stachus (Karlsplatz) as the location for its first counter-attack. There, Die Bayerische has taken over Scalable's XXL billboard, sending 'Ganz liebe Grüße' (kind regards) to the competitor. This move highlights the intensifying competition in the private pension market following regulatory reforms.

• Die Bayerische has hijacked Scalable Capital's XXL billboard at Karlsplatz (Stachus) in Munich.
• The billboard takeover is a guerrilla marketing tactic by Die Bayerische.
• The action is part of the ongoing competition in the private pension market following reforms.

Trade Republic Found Own Life Insurer for Retirement

Trade Republic, the Berlin-based neobroker, has established its own life insurer, Justinian Versicherungs AG, in Vaduz, Liechtenstein, after receiving a license from the local regulator FMA. The license covers traditional and unit-linked life insurance. This strategic move enables Trade Republic to offer a guaranteed version of the upcoming state-subsidized retirement savings account (Altersvorsorgedepot) in Germany, which will replace the Riester pension from 2027. The guaranteed version may incur a fee, unlike previously announced free variants. This expansion positions Trade Republic against traditional insurers like Allianz and Ergo, targeting security-conscious savers, while rival Scalable Capital avoids guarantees. Trade Republic reported €754 million in revenue for its 2024/25 fiscal year and a valuation of €12.5 billion, serving over 10 million customers.

• Trade Republic founded Justinian Versicherungs AG in Vaduz, Liechtenstein, and received a life insurance license from the FMA, covering traditional and unit-linked life insurance.
• The insurer enables Trade Republic to potentially offer a guaranteed version of the Altersvorsorgedepot, with returns of at least 80-100% of contributions, though it may carry a fee.
• The Altersvorsorgedepot is scheduled to launch in early 2027 as the successor to the Riester pension.

Zalando and ERGO Transform Video Production with Google AI

At the YouTube Festival 2026, Lounge by Zalando and ERGO showcased how they leverage Google AI to revolutionize video production. Lounge by Zalando halved its production time for the Black Friday 2025 campaign using Veo 3 and Imagen 3, reducing it from three months to 1.5 months. ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google, which automates the creation of localized YouTube video ads from simple inputs. The engine generates up to 50 assets per month, a 20-fold increase, and cuts production time from weeks to days. Both companies emphasize maintaining brand identity and human oversight. YouTube's higher ROI compared to linear TV (90%) and paid social (70%) drives budget shifts, according to studies by Ekimetrics and Nielsen.

• Lounge by Zalando reduced campaign production time from 3 months to 1.5 months using Google AI (Veo 3, Imagen 3).
• ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google to automate YouTube video creation.
• The ERGO engine can produce up to 50 video assets per month, a 20-fold increase from current levels.

Gerd Gigerenzer on Risk Literacy, AI and Intuition

The article features an interview with decision scientist Gerd Gigerenzer, focusing on his upcoming keynote on risk literacy at the Direct! by Post Advertising conference. Gigerenzer discusses the distinction between calculable risks and uncertainty, the importance of intuition and heuristics for expert decision-making, and criticizes defensive decision-making in large organizations. He highlights the dangers of algorithmic decision-making and the role of media in distorting risk perception. He also expresses concern about the lack of improvement in societal risk literacy, branding social media business models as a threat to an enlightened society. The interview touches on his 'Unstatistik' project and his research on risk literacy in Germany.

• Gerd Gigerenzer will give a keynote on risk literacy at the 'Direct! by Post Advertising' conference in Zurich on September 10.
• Gigerenzer directs the Harding Center for Risk Literacy at the University of Potsdam and is emeritus director at the Max Planck Institute for Human Development.
• The interview mentions his critique of Elon Musk's 2025 statement on asylum seekers, which he says was a misrepresentation of facts.