Dianomi vs IDX

AdExchanger Podcast: Infillion-Foursquare, Taboola-Dianomi, WarnerMount Merger

This AdExchanger podcast episode discusses two ad tech acquisitions from last Friday: Infillion's acquisition of Foursquare, adding location data to its ad tech stack, and Taboola's acquisition of Dianomi, targeting the finance vertical. Editor-in-Chief Allison Schiff provides rationale and potential synergies. The episode also covers the Warner Bros.-Paramount merger, now dubbed 'WarnerMount', as the major antitrust hurdle was resolved when California and 11 other states settled their lawsuit. Paramount had threatened to leave California, which pressured the settlement. A new legal challenge emerged but is seen as less formidable. The discussion highlights the strategic moves in ad tech consolidation and the significant regulatory scrutiny on major media mergers.

• Infillion acquired Foursquare, adding location data to its ad tech stack.
• Taboola made an offer to acquire ad network Dianomi to target the finance vertical.
• California and 11 other states settled an antitrust lawsuit against the Warner Bros.-Paramount merger.

Taboola Offers to Acquire Finance Ad Network Dianomi

Taboola has made an offer to acquire Dianomi, a UK-based ad tech company specializing in connecting financial advertisers with premium business and finance publishers. The deal includes a cash component and potential earnout provisions, valuing Dianomi between £19 million and £27 million (roughly $25-$36 million). The acquisition is expected to close before the end of 2026, pending regulatory approval and a shareholder vote. Dianomi's publisher partners include Reuters, CNN Business, The Wall Street Journal, and The Times, with advertiser clients like Charles Schwab and Bank of America. Taboola plans to integrate Dianomi into its Realize performance advertising platform, expanding its supply side and reach into the finance vertical. The article also notes that 33Across rebranded to WealthStage the same week, indicating a broader industry trend toward vertical specialization in financial services advertising.

• Taboola has made an offer to acquire Dianomi, a UK-based finance-focused ad network.
• The deal values Dianomi between £19 million and £27 million (roughly $25-$36 million).
• The acquisition is expected to close before the end of 2026, subject to regulatory approval and shareholder vote.

Dianomi Behavioural Finance Series – SYD, OCT 2026

New article added to Dianomi News: 'Dianomi Behavioural Finance Series – SYD, OCT 2026' dated 09/04/2026.

IDX Expands European Footprint, Bolsters Management, Strengthens Data

Strategic communications and marketing agency IDX has announced significant expansion following 56% H1 growth. The company has increased headcount by over 20% since January, opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi, and appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success. IDX has also formed partnerships with major financial exchanges including Toronto Stock Exchange, Deutsche Börse, Vienna Stock Exchange, SIX, and Bahrain Bourse. The agency launched new products: SchemaWrite, a tool for digital content architecture optimization, and Eclipse, a branded backup site. It also offers AEO audits to adapt to AI-driven search. IDX plans to add 250 new employees globally and expand in the Middle East.

• IDX increased headcount by over 20% since January 2026.
• IDX opened new offices in Geneva, Chicago, Cincinnati, Lisbon, and Abu Dhabi in 2026.
• IDX appointed Clare Donald as Chief Production Officer, Danny Russell as Chief Customer Officer, and Paul Knight as Senior VP Customer Success.