Deloitte Digital vs IBM

Delta Air Lines Hires Ex-Deloitte Exec to Build Ads Business

Delta Air Lines is planning to launch an advertising business, following in the footsteps of rival United Airlines. The airline has hired Keri Paison, formerly a senior manager of strategy, growth, and transformation at Deloitte Digital, to lead its media network. During her time at Deloitte, Paison helped develop retail media networks that generated over $600 million in projected revenue for clients. She also previously worked at Digitas North America as associate director of strategy and analysis. The move signals Delta's intention to monetize its first-party customer data and digital touchpoints through advertising, a strategy increasingly adopted by airlines and other travel companies.

• Delta Air Lines has hired Keri Paison to lead its media network.
• Paison previously worked at Deloitte Digital as senior manager of strategy, growth, and transformation.
• At Deloitte, she developed retail media networks generating over $600 million in projected revenue for clients.

Dave & Buster's Appoints Gut and Mediaplus as New Agencies

Dave & Buster's, the restaurant and entertainment chain, has appointed Gut as its creative agency of record and Mediaplus as its media agency of record following a pitch that included incumbents Deloitte Digital and Dentsu X. The move comes as the company seeks to reverse a 13-quarter sales decline. The CMO, Jeremy Tucker, stated that the brand awareness is around 90%, so the focus is not on a brand refresh but on driving foot traffic. The new agencies will work to make the 45-year-old brand relevant again, leveraging their expertise to attract more customers to locations.

• Dave & Buster's appointed Gut as creative AOR and Mediaplus as media AOR.
• The pitch process included incumbents Deloitte Digital and Dentsu X.
• The company has experienced declining sales for 13 consecutive quarters.

Accenture Beats Expectations, Stock Jumps Up to 22%

Accenture reported strong fourth-quarter fiscal 2026 results, beating analyst expectations for revenue and bookings, and raised its outlook for fiscal 2027. The company's stock surged up to 22% in New York trading, the largest one-day gain since its listing. Total quarterly revenue reached $18.7 billion, a 7% increase year-over-year, exceeding the $18.04 billion consensus. New bookings totaled $22.2 billion, above the expected $20 billion. Revenue in the Communications, Media, and Technology segment grew 11% to $3.26 billion. Accenture also announced separate contracts with Google Cloud, AI firm Anthropic, and Amazon Web Services. CEO Julie Sweet highlighted broad-based growth and noted that the results challenge the narrative that IT services firms are losers in the AI boom. For fiscal 2027, Accenture expects revenue between $18.95 billion and $19.6 billion.

• Accenture's Q4 FY2026 revenue reached $18.7 billion, a 7% increase year-over-year.
• New bookings totaled $22.2 billion, exceeding analyst expectations of $20 billion.
• Accenture raised its fiscal 2027 revenue outlook to between $18.95 billion and $19.6 billion.

IBM Launches Self-Hosted Deployment for Bob AI Development

IBM announced self-hosted deployment for IBM Bob, its agentic software development platform, allowing enterprises to run AI-powered software development and modernization in on-premises, private cloud, sovereign cloud, and air-gapped environments. This addresses the need for data sovereignty, security, and governance, especially in regulated industries. The move responds to research indicating that hybrid and edge deployments will capture 44% of the AI infrastructure market by 2030. IBM Bob's self-hosted option allows organizations to bring AI to their data rather than moving sensitive code to external services. According to IBM's Institute for Business Value, 68% of executives find meeting data residency and sovereignty requirements challenging. The platform supports running licensed models on-premises and connecting to external model services via hybrid configurations.

• IBM launched self-hosted deployment for IBM Bob, its agentic software development platform.
• Self-hosted deployment supports on-premises, private cloud, sovereign cloud, and air-gapped environments.
• A Futurum Research report projects hybrid and edge deployments will capture 44% of the AI infrastructure market by 2030.

IBM Acquires Logiq Consulting to Expand Secure Digital Transformation and Cybersecurity Capabilities in the UK

IBM announced the acquisition of Logiq Consulting, a UK-based cybersecurity firm, to enhance its secure digital transformation and cybersecurity offerings in the UK.