Publisher & Media Owner
Das Erste vs DMAX
Structured technology and market comparison · 2026
Direct Feature Comparison
Das Erste · vs · DMAXGermany’s national public-service television channel within ARD.
German free-to-air factual TV channel with digital ad inventory.
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Comparison Analysis
What is the main difference between Das Erste and DMAX?
When comparing Das Erste and DMAX, both platforms operate within the Publisher & Media Owner ecosystem. Das Erste is positioned as Germany’s national public-service television channel within ARD, whereas DMAX focuses on German free-to-air factual TV channel with digital ad inventory. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Das Erste and DMAX?
When evaluating Das Erste and DMAX, enterprise buyers also consider other platforms in Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Das Erste and DMAX compare?
Das Erste is headquartered in Germany (founded in 1952) with 201–500 employees. DMAX is based in Germany (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Das Erste vs DMAX
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Das Erste
Recent Signals
- ·DWDLTV Ratings
Markus Lanz's America Documentary Draws Strong Ratings
In the run-up to the US midterm elections, ZDF's documentary 'Markus Lanz - Amerika ungeschminkt' attracted 2.52 million viewers and a 19.0% market share at 22:15, outperforming the earlier 20:15 slot documentary 'Letzte Ausfahrt Midterms' (2.09 million, 9.5%). The 'heute-journal' achieved 3.76 million viewers (20.9% share), boosting the evening. Lanz's talk show maintained strong ratings, and 'Journal Deluxe' with Florian Schroeder debuted well. In contrast, live election coverage on Das Erste/Phoenix and Welt drew only modest audiences, with ntv skipping special coverage.
- Markus Lanz's documentary 'Amerika ungeschminkt' drew 2.52 million viewers and a 19.0% market share at 22:15.
- The earlier documentary 'Letzte Ausfahrt Midterms' at 20:15 only reached 2.09 million viewers (9.5% share).
- ZDF's 'heute-journal' attracted 3.76 million viewers and a 20.9% market share.
- ·DWDLTV Ratings
Wilsberg rerun hits near 2 million viewers on ZDFneo
On Wednesday evening, ZDFneo attracted nearly two million viewers with a rerun of the crime series "Wilsberg," reaching its highest audience of the year. The 1.99 million viewers and 9.4% market share among the total audience represent a significant success for the channel, likely boosted by the absence of similar crime programming on Das Erste and ZDF. However, the following mystery thriller series "Die Düsteren" failed to benefit from the strong lead-in, with viewership dropping to 480,000 for its first episode and continued declines throughout the night. The article provides detailed ratings data from AGF Videoforschung.
- ZDFneo attracted 1.99 million viewers for a 'Wilsberg' rerun on Wednesday evening.
- This was the highest audience for 'Wilsberg' on ZDFneo this year.
- The mystery series 'Die Düsteren' drew only 480,000 viewers for its first episode after the strong lead-in.
- ·DWDLBroadcasting
ARD continues discussion format 'Die 100'
The German public broadcaster ARD's flagship channel Das Erste will air two new episodes of its discussion format 'Die 100 - Was Deutschland bewegt' in November 2026, hosted by Ingo Zamperoni. The episodes are scheduled for Monday, November 23 and November 30, at 9:00 PM, taking the timeslot usually occupied by 'Hart aber fair' with Louis Klamroth. The format features 100 citizens from diverse backgrounds discussing a controversial question on a current political topic. Previous episodes aired in March with mixed ratings, including 1.25 million and 1.69 million viewers, but ARD continues to believe in the concept. Additional episodes have already been confirmed for 2027, though a specific air date is not yet set. The announcement follows a months-long pause.
- Das Erste will two new episodes of 'Die 100' air on November 23 and 30, 2026, at 21:00.
- The format is hosted by Ingo Zamperoni, known from 'Tagesthemen'.
- The episodes occupy the usual 'Hart aber fair' timeslot on Mondays.
DMAX
Recent Signals
No recent market signals documented for DMAX in the current tracking window.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Das Erste and DMAX share across the market ecosystem.
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