DAIVID vs The COOL Company

DAIVID joins NVIDIA Inception Programme

DAIVID, a creative and media intelligence engine, announced on October 20, 2026 that it has been accepted into the NVIDIA Inception Programme, a global initiative supporting companies developing innovative technologies in AI and accelerated computing. The programme offers benefits such as go-to-market support, technical assistance, and access to NVIDIA's ecosystem. By joining, DAIVID aims to leverage NVIDIA's resources to advance its AI-driven analytics for advertising creative effectiveness.

• DAIVID accepted into NVIDIA Inception Programme.
• NVIDIA Inception supports AI and accelerated computing start-ups.
• DAIVID provides creative and media intelligence.

DAIVID launches emotion-based inventory buying solution

DAIVID, a provider of creative effectiveness measurement, has announced a new solution that enables advertisers to purchase media inventory based on audience emotional response. The solution integrates emotion metrics into the media buying process, allowing brands to optimize campaigns not just on clicks or views, but on actual feelings elicited by the ad creative. This marks a shift towards more qualitative performance indicators in programmatic buying, potentially improving brand lift and long-term effectiveness.

• DAIVID launched a new solution for emotion-based media buying.
• The solution helps advertisers buy inventory based on audience feelings.
• It integrates emotion metrics into the media buying process.

DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results

LONDON – September 21, 2026 – DAIVID, the intelligence engine for creative and media, ...

The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads

The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.

The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads

The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.

Omnichannel AI Breaks Down Agency Silos

The article describes how COOL AI, an omnichannel advertising platform from US ad tech umbrella The COOL Company, uses generative AI to create creatives, run media buys across channels, and perform attribution to optimise campaigns. The platform integrates creative automation and programmatic buying across search, social and programmatic (with integrations with Google and Meta) and plans to add CTV. Agency leaders say tools like COOL AI can relieve manual work, enable smaller markets or retention campaigns to be automated, and help restructure agency workflows by unifying formerly siloed teams. The article also highlights industry challenges such as show-level transparency for CTV buys and buy-side hesitancy around mid-tail CTV inventory.

• COOL AI is an AI-powered omnichannel advertising platform run by US ad tech umbrella group The COOL Company.
• The COOL Company is an amalgamation of multiple businesses: Insticator, COOL Media, Balihoo, OKO Digital and ADventori.
• COOL AI currently operates across search, social and programmatic via integrations with Google and Meta, with CTV slated to be added in the near future.