DAIVID vs Mobian

DAIVID joins NVIDIA Inception Programme

DAIVID, a creative and media intelligence engine, announced on October 20, 2026 that it has been accepted into the NVIDIA Inception Programme, a global initiative supporting companies developing innovative technologies in AI and accelerated computing. The programme offers benefits such as go-to-market support, technical assistance, and access to NVIDIA's ecosystem. By joining, DAIVID aims to leverage NVIDIA's resources to advance its AI-driven analytics for advertising creative effectiveness.

• DAIVID accepted into NVIDIA Inception Programme.
• NVIDIA Inception supports AI and accelerated computing start-ups.
• DAIVID provides creative and media intelligence.

DAIVID launches emotion-based inventory buying solution

DAIVID, a provider of creative effectiveness measurement, has announced a new solution that enables advertisers to purchase media inventory based on audience emotional response. The solution integrates emotion metrics into the media buying process, allowing brands to optimize campaigns not just on clicks or views, but on actual feelings elicited by the ad creative. This marks a shift towards more qualitative performance indicators in programmatic buying, potentially improving brand lift and long-term effectiveness.

• DAIVID launched a new solution for emotion-based media buying.
• The solution helps advertisers buy inventory based on audience feelings.
• It integrates emotion metrics into the media buying process.

DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results

LONDON – September 21, 2026 – DAIVID, the intelligence engine for creative and media, ...

Publishers Sell Markdown Ads Targeting AI Agents

Publishers have started offering ad inventory formatted specifically for AI agents and LLMs, with Time Inc. running FAQ-style sponsored ads in markdown pages designed for machine reading. Mobian is working with Time to operate the special inventory. Media buyers and agency leaders are divided: some see testing markdown ads as a potential shortcut to improve AI search visibility and GEO outcomes, while others remain skeptical and argue brand-building and organic strategies matter more. A WARC/Charlie Oscar study cited in the article estimates long-term brand equity accounts for the majority of LLM visibility. Overall, buyers view the approach as experimental and useful for testing rather than a reliable media channel today.

• Time Inc is inserting ads into markdown versions of its webpages designed for AI systems and agents to read.
• Mobian, working with Time, is running the special ad inventory; Jonah Goodhart (co-founder and CEO of Mobian) said paid ads can influence LLMs.
• The ads are formatted as FAQs containing brand information and messaging and are labeled as sponsored content.

Time starts serving ads to AI bots

Time is delivering a separate, AI-facing version of some webpages by converting pages into text-only markdown and inserting single FAQ-style “agent ads” labeled as sponsored. The program, developed in partnership with ad‑tech firm Mobian, is intended to be read and indexed by AI crawlers and assistants (including systems from Anthropic, OpenAI and Perplexity). Early buyers include Ally Bank and the Project Management Institute; the setup was discovered by developer Vincent Schmalbach and independently replicated by The Register. Time measures AI bot traffic and metrics such as visibility, favorability and accuracy, charges a premium and limits one agent ad per markdown as part of a broader Generative Engine Optimization (GEO) strategy. Observers warn of transparency, regulatory and technical risks, including potential LLM penalties for cloaking-like content despite sponsored disclosures.

• Time creates AI-facing, text-only markdown pages containing single FAQ-style "agent ads," produced with Mobian.
• The AI-only pages are intended for crawlers/assistants from companies such as Anthropic, OpenAI and Perplexity.
• Early advertisers include Ally Bank and the Project Management Institute; discovery was made by Vincent Schmalbach and replicated by The Register.