Constant Contact vs Mailgun

Constant Contact Launches Teams for Multi-Location Marketing

Constant Contact, a marketing platform for small businesses, has unveiled Constant Contact Teams, a new command center for organizations managing marketing across multiple locations, departments, and teams. The platform provides network-wide visibility through roll-up reporting, an actionable dashboard, and AI-powered insights to surface priorities across all accounts. Key features include a hub with workspaces, roll-up reporting, performance leaderboards, and AI insights. Teams aims to balance centralized governance with local autonomy, offering brand controls, approval workflows, and locked templates. The tool is designed for franchises, nonprofits, and educational institutions that have outgrown single-account tools but do not want enterprise complexity. CEO Frank J. Vella emphasized the need for multi-location visibility, while a customer testimonial highlighted time savings in reporting.

• Constant Contact unveiled Constant Contact Teams, a command center for multi-location and multi-team marketing.
• Teams offers roll-up reporting, an actionable dashboard, and AI-powered insights.
• The tool includes brand controls, approval workflows, and locked templates for centralized governance.

Survey: Short-Term Pressures Undermine Marketing Effectiveness

A survey of 216 MiniMBA in Marketing alumni, conducted by The Drum and MiniMBA, reveals that short-term commercial pressures are the biggest organizational barrier to effective marketing. 28.4% of respondents identified these pressures as the primary obstacle, while 23.1% cited balancing long- and short-term growth as a major challenge. Marketers argue that the relentless demand for immediate results diverts budgets away from long-term brand building. Industry experts like Matthew Stevens of MOI Global and Berit Block of Constant Contact emphasize the difficulty of defending long-term investments in quarterly reviews. The findings suggest that short-termism is an organizational issue, requiring marketers to make a stronger commercial case for long-term strategy.

• 28.4% of marketers surveyed identified short-term commercial pressures as the biggest organizational barrier to good marketing.
• 23.1% said balancing long- and short-term growth was the biggest challenge facing marketers today.
• The survey was conducted among 216 MiniMBA in Marketing alumni.

Black Friday 2026: Retailers Need Email Infrastructure Compliance

As Black Friday 2026 approaches, retailers must ensure their email infrastructure can handle high-volume surges and comply with stricter sender protocols from Gmail, Yahoo, and Microsoft. Key compliance measures include maintaining a spam complaint rate below 0.1%, implementing one-click unsubscribe, and using SPF, DKIM, and DMARC authentication. Infrastructure readiness involves dedicated send capacity, dedicated IP addresses, load-tested send windows, real-time trigger monitoring, and fallback plans. The stakes are high: in 2025, Shopify merchants generated $14.6 billion in sales over BFCM weekend, and Adobe reported Cyber Week online sales of $44.2 billion. Email remains a crucial channel, with 77% of consumers preferring it for promotions. Sinch's Mailgun, which handled 30% more emails during Black Friday 2025 and delivered over 20 billion emails, provides a checklist to help retailers maximize revenue and avoid deliverability failures that can lead to missed sales and customer dissatisfaction.

• Gmail, Yahoo, and Microsoft have increased security protocols for bulk senders ahead of Black Friday 2026.
• Retailers must keep spam complaint rates below 0.1% to avoid email throttling or blocking; crossing 0.3% triggers blocks.
• In 2025, Shopify merchants generated $14.6 billion in sales over BFCM weekend, up 27% year-over-year.

Mailgun Inspect is now native in Salesforce Agentforce Marketing

New product announcement: Mailgun Inspect is now native in Salesforce Agentforce Marketing, enabling preview and testing of emails within the Salesforce ecosystem.