Comscore vs Gracenote

Comscore Reports Third Quarter 2026 Results

Comscore reported its financial results for the third quarter of 2026, generating revenue of $76.2 million, down 14.3% year-over-year (or 4.1% on a pro forma basis excluding its divested Movies business). The company recorded a net loss of $65.5 million, primarily driven by a $57.3 million non-cash goodwill impairment charge alongside restructuring costs. Despite these headwinds, Comscore reaffirmed its full-year 2026 revenue guidance of $315 million to $325 million while continuing its operational realignment.

• Q3 2026 revenue reached $76.2 million, declining 14.3% from $88.9 million in Q3 2025 (and down 4.1% on a pro forma basis).
• Net loss was $65.5 million, compared to net income of $0.5 million in Q3 2025, heavily impacted by a $57.3 million non-cash goodwill impairment charge and $5.5 million in restructuring costs.
• Adjusted EBITDA declined to $5.8 million with a 7.6% margin, compared to $11.0 million and a 12.4% margin in Q3 2025.

Proximic by Comscore Expands Integration Across Magnite's CTV Ecosystem

Comscore (Nasdaq: SCOR) today announced an expanded partnership with Magnite (Nasdaq: MGNI) bringing Proximic's Predictive Audiences, contextual intelligence and ID-free activation capabilit...

Comscore to Announce Third Quarter 2026 Financial Results

Comscore has announced plans to host a conference call on Tuesday, November 3, 2026, at 5:00 p.m. ET to discuss its financial results for the third quarter ended September 30, 2026. Interested parties can access the session through a live webcast or via telephone after completing an advance registration.

• Comscore will report financial results for the third quarter ended September 30, 2026.
• The conference call is scheduled for Tuesday, November 3, 2026, at 5:00 p.m. ET.
• Access will be provided via live webcast and by advance telephone registration requiring a unique PIN.

Index Exchange CEO: Sell-Side Innovation, CTV Transparency, AI Agents

In an interview with ADZINE, Andrew Casale, CEO of Index Exchange, discusses the evolution of programmatic advertising. He argues that sell-side innovation, including modeling and containerization, is increasing complexity but also value. Buyers can now run their own models on the sell-side, democratizing decision-making. Casale addresses the black box concern, noting that while the internal logic of buyer models is opaque, the platform observes their actions. He highlights the shift towards modular infrastructure, with Index enabling data providers and DSPs to run modules on its cloud. Regarding CTV, Casale emphasizes the need for more transparency, noting that while genre data is increasingly available, show and episode data remain limited due to legal and distribution issues. He discusses the evolution of pod serving and the role of agentic advertising, distinguishing between workflow automation and impression-level decisioning, which remains the domain of mathematical models. Casale sees AI agents as useful for automating manual tasks but not as a revolution that will shift power from walled gardens.

• Andrew Casale, CEO of Index Exchange, discussed sell-side innovation, CTV transparency, and AI agents in an interview.
• Index Exchange processes around 20 million requests per second.
• Most of Index Exchange's CTV supply includes genre data; show and episode data are often kept for direct deals.

CTV Show-Level Data Glut Fails to Deliver Optimization Control

While CTV buyers increasingly demand show-level transparency, a new IAB report shows 43% lack confidence in inventory. Despite progress in show-level reporting, true program-level optimization remains elusive. Publishers and exchanges offer data, but limitations persist: incomplete bidstream signals, "unknown" titles, and lack of scaled optimization solutions. Privacy laws like VPPA, combined with household-level data, complicate sharing. Linear TV offers program-level control by design, while CTV faces a gap between reporting and active optimization. Buyers can receive post-campaign reports but can't programmatically target individual shows at scale, except via programmatic guaranteed deals. The industry is working toward compliant, scaled optimization, but meaningful progress is still needed.

• 43% of CTV buyers have little or no confidence in the inventory they buy (IAB).
• Major exchanges do not offer scaled show-level optimization as a standard product.
• One top-five streamer's SSP integration prevents pulling show-level reporting.

Gracenote expands AI product roadmap with sports MCP server, entertainment SLM and agents

The expansion comes as companies adopt general-purpose LLMs to improve viewer experiences, guide content decisions and streamline operations.