commercetools vs Salesforce

commercetools for Builders: From building faster to lowering the barrier of moving to commercetools

New Migrations, Foundations and Integrations skills in commercetools for Builders lower the barrier of moving to commercetools.

commercetools Blog: New Articles on AI, Modernization, and InStore Updates

The blog page now features new articles including 'Building with AI: Best practices for guardrails from real-world development' (Sept 22, 2026), 'Modernizing commerce: How to reduce risk and speed up time to value' (Sept 16, 2026), 'The agentic commerce radar: Autumn 2026 update' (Sept 15, 2026), 'Anthropic built the agents. We built the engine to run them on.' (Sept 10, 2026), and 'From standalone POS to unified commerce: What’s new in commercetools InStore' (Sept 8, 2026).

TikTok Adds AI Shopping Assistant and Direct Brand Checkout

TikTok has rolled out an AI-powered Shopping Assistant and a new in-app checkout feature in the U.S., allowing users to buy products directly from brands within the For You feed, separate from TikTok Shop. The conversational AI agent provides product details, shipping, sizing, and purchase assistance, while the one-click checkout enables seamless purchases without leaving the app. These features are developed in partnership with Salesforce, Shopify, Shoplazza, and Stripe, aiming to move users from discovery to action, as stated by David Kaufman, TikTok's global head of monetization and product partnerships. This expansion beyond TikTok Shop underscores TikTok's growing e-commerce footprint. The platform's Economic Impact Report estimates an $81 billion contribution to U.S. GDP, with 54 million Americans purchasing after watching videos, and TikTok Shop generated $15.8 billion in U.S. sales in 2025.

• TikTok launched an AI shopping assistant and one-click checkout feature in the U.S.
• The features are built in partnership with Salesforce, Shopify, Shoplazza, and Stripe.
• TikTok's Economic Impact Report estimates $81 billion in U.S. GDP contribution.

Google AI Overviews for Brands Include Third-Party Sources

Google's AI Overviews increasingly appear for brand-related search queries, providing visibility but also risks. A recent Ahrefs analysis shows that in September, 73.3% of branded searches in the US triggered AI Overviews on desktop, up from 61.3% in July. These overviews often cite third-party sources like Wikipedia, YouTube, and LinkedIn, not just the brand's own content. This can lead to misinformation or negative portrayals, and Google may be liable for false statements, as a German court ruling indicated. Brands and SEOs must manage their reputation across third-party sources, as clicks from AI Overviews can benefit not only the brand but also publishers and creators.

• Google's AI Overviews appear for 73.3% of branded searches on US desktop in September, up from 61.3% in July.
• AI Overviews for brands often cite third-party sources like Wikipedia, YouTube, and LinkedIn.
• Google introduced a brand filter in Search Console to help SEOs analyze brand-related queries.

Multiplayer AI: The Shift from Smarter Individuals to a Smarter Company

Salesforce's newsroom now features a new article on Multiplayer AI, highlighting the shift from individual intelligence to company-wide intelligence. The article is dated Sep 24, 2026.