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AdTech Vendor · vs · AdTech Vendor · Data Provider / Broker

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Cognitiv vs Illuma

Structured technology and market comparison · 2026

Direct Feature Comparison

Cognitiv · vs · Illuma
Market Cluster / Sector
CognitivAdTech Vendor
IllumaAdTech Vendor · Data Provider / Broker
Platform Focus
Cognitiv

AI-native adtech platform for programmatic buying and targeting.

Illuma

Privacy-first contextual adtech for targeting and inventory optimisation.

Company Size
Cognitiv50–200 employees
Illuma10–49 employees
Headquarters
CognitivUS
IllumaGB
Year Founded
Cognitiv2015
Illuma2015
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for Cognitiv and Illuma

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Comparison Analysis

What is the main difference between Cognitiv and Illuma?

When comparing Cognitiv and Illuma, both platforms operate within the Demand-Side Platform (DSP), In-App, and Native & Contextual Ads ecosystem. Cognitiv is positioned as AI-native adtech platform for programmatic buying and targeting, whereas Illuma focuses on Privacy-first contextual adtech for targeting and inventory optimisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Cognitiv and Illuma?

When evaluating Cognitiv and Illuma, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Cognitiv and Illuma compare?

Cognitiv is headquartered in US (founded in 2015) with 50–200 employees. Illuma is based in GB (founded in 2015) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Cognitiv vs Illuma

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Cognitiv

Recent Signals

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Illuma

Recent Signals

  • ·ExchangeWireHiring

    Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling

    illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.

    • Michel Guillon was appointed head of solutions architecture at illuma.
    • Guillon previously held leadership roles at Utiq and AppNexus/Xandr/Microsoft.
    • illuma specializes in AI-powered contextual decision intelligence for advertising.
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Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Cognitiv and Illuma share across the market ecosystem.

Start for freeCognitiv ProfileIlluma Profile