Clay vs Iterable

Clay's Kareem Amin Discusses Rise of GTM Engineer

Clay co-founder and CEO Kareem Amin will speak at TechCrunch Disrupt 2026 about the emergence of the 'GTM engineer' role. This new discipline uses AI, data, and automation to build repeatable revenue systems, replacing manual go-to-market processes. Clay coined the role in 2023 and reports about 100 GTM engineering job listings each month. The company has seen rapid growth, with ARR tripling to $100 million in a year, a $115 million Series D round at a $7.1 billion valuation, and a $1 million scholarship fund to train GTM engineers. Amin's session will explore how AI is transforming go-to-market strategies and what this means for company growth.

• Clay coined the GTM engineer role in 2023.
• Approximately 100 GTM engineering job listings appear each month.
• Clay tripled annual recurring revenue to $100 million in a year.

AI Deployment Insights at TechCrunch Disrupt 2026

At TechCrunch Disrupt 2026, leaders from Anthropic, Gamma, and Clay will discuss what happens when enterprises actually deploy AI. Anthropic's Head of Applied AI, Cat de Jong, will share patterns from enterprise deployments of Claude, focusing on why some deployments succeed while others stall. Gamma's CEO Grant Lee will discuss how AI products gain adoption, referencing Gamma's near 100 million users and expansion into marketing assets. Clay's CEO Kareem Amin will bring the founder perspective on integrating AI into workflows, noting Clay's integration with Claude as a launch app. The session aims to explore the transition from AI pilots to production, the challenges of making AI a habitual tool, and what separates successful deployments from experiments. The event takes place October 13-15 at Moscone West, San Francisco.

• TechCrunch Disrupt 2026 will feature a session on enterprise AI deployment with leaders from Anthropic, Gamma, and Clay.
• Anthropic's Cat de Jong will discuss patterns in enterprise deployments of Claude.
• Gamma's CEO Grant Lee will discuss AI product adoption; Gamma is approaching 100 million users.

OpenAI: AI-native firms turn workflows into operating capability

OpenAI's latest Enterprise Signals data shows enterprise AI shifting from assistance to execution, with top 10% 'frontier' AI-using firms now generating 8.3x more output tokens per active user than typical firms, up from 2.6x in January. The article profiles three startups applying AI agents to real workflows: Basis (AI agents for accounting firms) cut first-day onboarding from two hours to 30 minutes using OpenAI's Codex; Clay (a revenue engine for go-to-market teams) uses persistent workspaces and subagents to save about an hour of daily inbox triage; and Exa Labs (web search infrastructure for AI agents) automated its developer integration workflow with Codex. OpenAI outlines six steps for scaling these agentic workflows, including defining measurable outcomes, writing agent job descriptions, and building human oversight. The core message: leading firms are connecting agents to company context and tools to automate substantive work end-to-end.

• Frontier AI-using firms generate 8.3x more output tokens per active user than typical firms, up from 2.6x in January.
• Basis reduced first-day employee onboarding time from two hours to 30 minutes using OpenAI's Codex.
• Clay's persistent account workspaces with dedicated subagents save roughly one hour of inbox triage nightly.

Fall Product Release: Turn Connected Context into Compounding Intelligence

Iterable's Fall 2026 product release introduces Journeys Live Data, Catalog in Segmentation, WhatsApp integration, Integrations Hub, and RCS Business Messaging, along with AI Decision Intelligence and Decision Memory.

Iterable Launches Fall Release with Nova Agents, RCS

Iterable, an AI-powered customer engagement platform, announced a major Fall Product Release featuring native RCS messaging, WhatsApp integration, an Integrations Hub, Salesforce Sync, Journeys Live Data, and new Nova Intelligence Agents. These features aim to unify customer context across the marketing stack, enabling a continuous learning loop where every interaction informs future decisions. The release addresses the 'context gap' by connecting fragmented customer data, conversations, and behaviors. Early adopters report significant gains: Babylist reclaimed 50% of its CRM team's campaign bandwidth, and Send Time Decisioning users see over 70% lift in clicks and 80% in opens. The update marks a shift from AI that assists to intelligence that continuously learns from every engagement.

• Iterable announced its Fall Product Release with native RCS, WhatsApp, Integrations Hub, Salesforce Sync, and Nova Agents.
• New features aim to close the 'context gap' by connecting customer data, conversations, and intelligence.
• Babylist, a customer, reclaimed 50% of its CRM team's campaign bandwidth using Nova Intelligence.

AI Changing Tech Marketing — Iterable CEO Sam Allen

Adweek published an interview (Marketing Vanguard) with Sam Allen, CEO of Iterable, about how AI is reshaping marketing technology and the CMO role. Allen argues AI enables one-to-one personalization at scale but lacks organizational and historical context, so marketers must interrogate AI recommendations and combine them with human judgment. He advises hiring to fill capability gaps, not egos, and says creative origination remains a human strength even as AI handles optimization and execution. The piece references Allen’s prior roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of global marketing. The article is presented as a short video/episode with host Jenny Rooney and was published on Aug. 20, 2026.

• Sam Allen is CEO of Iterable, described as a customer engagement platform focused on AI-driven personalization.
• The article is an episode of Adweek’s Marketing Vanguard series hosted by Jenny Rooney and includes a video interview.
• Sam Allen previously held prominent roles at Salesforce, where he managed a $100 million marketing-technology budget and served as COO of the global marketing organization.