Chiliz vs UEFA

The Chiliz Group announce Olympique de Marseille as Global FAN TOKEN® Digital Assets Partner

The Chiliz Group expands its French Web3 footprint as Olympique de Marseille joins the Chiliz Chain ecosystem to launch an official Fan Token.

Socios.com Partners with Palermo FC to Create New Digital Engagement Opportunities for Fans

The Chiliz Group expands its Italian Web3 footprint as Palermo FC joins Chiliz Chain to launch an official Fan Token.

The Chiliz Group Announces SOCIOS EQUITY TOKEN Digital Assets: Bringing Sports Ownership On-chain

Chiliz Group unveils Socios Equity Token, a new regulated digital asset bringing minority sports club ownership, dividends, and capital growth onchain.

UEFA Selects Relevent for National Team Rights Marketing

UEFA has selected US sports marketing agency Relevent as the exclusive marketing and sales agency for its national team competitions from 2028 to 2036, following a competitive tender process. Relevent will handle media, sponsorship, and licensing rights for the European Championship, Nations League, and European Qualifiers. The agency already manages UEFA's club competitions, including the Champions League, and has secured rights for men's club competitions starting in 2027. Current rights holder CAA Eleven will continue managing the national team portfolio until UEFA Euro 2028. UEFA Deputy General Secretary Zoran Laković expressed confidence in Relevent's expertise, while CEO Boris Gartner called the assignment a milestone. This consolidation marks a strategic shift in UEFA's commercial approach, with potential implications for media rights distribution.

• UEFA selects Relevent as exclusive marketing agency for national team competitions from 2028 to 2036 after a competitive tender.
• Relevent receives worldwide mandate for media, sponsorship, and licensing rights for the European Championship, Nations League, and European Qualifiers.
• Relevent already markets UEFA club competitions and has secured rights for men's club competitions starting in 2027.

Hyundai launches Ioniq 3 with multi-channel campaign

Hyundai is launching the Ioniq 3 with a comprehensive communications campaign under the claim 'Mehr als Freiheit.' The campaign includes national TV, radio, Connected TV, social media, print, and out-of-home advertising, with special placements at high-traffic locations like Frankfurt Airport, Kurfürstendamm in Berlin, Stachus in Munich, and 'The Whale' in Hamburg. A key element is the 'Hyundai Power Brunch' dealer event on October 17, the market launch day, inviting customers nationwide. The vehicle is also integrated into the UEFA Champions League sponsorship, with a 30-second spot running on Amazon Prime during matches. The Ioniq 3 targets the growing B-segment and is positioned as a fully electric model for various life situations, emphasizing individual mobility and freedom.

• Hyundai launches the Ioniq 3 with a multi-channel campaign under the claim 'Mehr als Freiheit'.
• The campaign includes out-of-home ads at Frankfurt Airport, Kurfürstendamm, Stachus, and 'The Whale' in Hamburg.
• A 30-second TV spot runs on Amazon Prime during UEFA Champions League matches since September 8.

Hisense Extends UEFA Partnership as Official EURO 2028 Partner

Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028, marking its fourth consecutive UEFA European Championship sponsorship. The company has been involved in football since UEFA EURO 2016 and also sponsored FIFA World Cups in 2018, 2022, and 2026. Catherine Fang, Vice President of Hisense Group, highlighted the evolution from brand sponsorship to technology partner for UEFA screens. UEFA Marketing Director Guy-Laurent Epstein expressed enthusiasm for the continued collaboration. At IFA 2026, Hisense will feature a UEFA EURO 2028 activation zone with interactive football challenges.

• Hisense announced at IFA 2026 that it will continue as Official Partner of UEFA EURO 2028.
• This is Hisense's fourth consecutive UEFA European Championship sponsorship.
• Hisense has sponsored UEFA EURO since 2016 and FIFA World Cups 2018, 2022, and 2026.