Observed Signal · Sep 29, 2026 · Market Signal · Source: Chiliz · Impact: 2/5
The Chiliz Group announce Olympique de Marseille as Global FAN TOKEN® Digital Assets Partner
The Chiliz Group expands its French Web3 footprint as Olympique de Marseille joins the Chiliz Chain ecosystem to launch an official Fan Token.
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The Chiliz Group Announces SOCIOS EQUITY TOKEN Digital Assets: Bringing Sports Ownership On-chain
Chiliz Group unveils Socios Equity Token, a new regulated digital asset bringing minority sports club ownership, dividends, and capital growth onchain.
S4S Ventures Leads $10M Series A for Olyzon
Olyzon, a two-year-old French ad tech firm that positions itself as an agentic decisioning layer for Connected TV (CTV) advertising, closed a $10 million Series A round led by S4S Ventures. The investment vehicle was co-founded by Sir Martin Sorrell and Sanja Partalo; existing backers from a prior $5 million round, including private equity firm Eurazeo, also participated. Olyzon’s platform uses AI agents to map inventory across DSPs, SSPs, publishers and measurement vendors, adapt creative, push decisions to buyers’ execution systems, and consolidate measurement for in-flight and future optimisation. Clients named include Pepsico, Danone, McDonald’s, Nissan, Mastercard and L’Oreal. Olyzon said the funding will be used to expand U.S. operations, open a London office, and drive further product development. (Publication date: 2026-05-28.)
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