Chewy vs Topsort

The 5% 'Foolish' Marketing Spend That Compounds

This article argues that a small portion (5%) of marketing budget should be spent on creating memorable, shareable customer experiences rather than purely on media buying. It cites examples like Chewy's gesture of sending flowers to a customer whose dog died, which generated over 681,000 likes on social media and a thread of customers sharing their own positive stories. The article references a 2011 study showing referred customers are at least 16% more valuable and 18% less likely to churn. It advocates for tracking referral share, referred-customer value, and story signals to make brand preference visible to CFOs. The author suggests that incentives can start conversations but cannot replace genuine emotional stories that customers want to share.

• Chewy sent flowers to a customer who lost her dog, generating over 681,000 likes and thousands of positive customer replies.
• A 2011 study found referred customers have at least 16% higher customer value and are 18% less likely to churn.
• Will Guidara, restaurateur, advocates spending 5% of budget 'foolishly' on memorable gestures like serving a hot dog course.

CommerceIQ Expands AI Retail Media Management to Chewy Ads

CommerceIQ, an AI-native retail growth partner, announced the expansion of its Retail Media Management platform, powered by AllyAI, to Chewy Ads. This gives pet brands access to agentic AI capabilities to optimize bids and budgets, improve campaign performance, and make faster media decisions on Chewy. The platform combines advertising performance data with real-time digital shelf intelligence, using a 50+ signal neural network to autonomously optimize campaigns around business objectives like incremental sales and share of search. The announcement is supported by CommerceIQ's Q2 ecommerce data showing pet product revenue increased 20% year-over-year, and promotional depth for pet products rose 126% during Prime Day 2026.

• CommerceIQ expands Retail Media Management to Chewy Ads.
• The platform is powered by AllyAI, CommerceIQ's AI system for retail.
• Pet product revenue increased 20% year-over-year per CommerceIQ Q2 data.

8-K Financial Filing Analysis for Chewy (2026-09-09)

On September 9, 2026, Chewy, Inc. filed a Form 8-K under Item 2.02 to announce its financial results for the second quarter of fiscal year 2026 ended August 2, 2026. The company furnished its official earnings press release as Exhibit 99.1 and hosted an investor conference call at 8:00 a.m. Eastern Time on the same day to discuss operational and financial performance with analysts and shareholders. The report was formally certified and executed by Chief Financial Officer Christopher S. Deppe.

• Chewy officially published its financial results for the second quarter of fiscal 2026 (period ended August 2, 2026) via press release furnished under Item 2.02.
• The company hosted a concurrent earnings conference call for investors and analysts on September 9, 2026, at 8:00 a.m. Eastern Time.
• The regulatory filing was formally executed and submitted to the SEC by Chief Financial Officer Christopher S. Deppe.

Agentic Traffic Control Room: Understand and Manage AI Shopping Traffic

Topsort launches Agentic Traffic Control Room, a product to give retailers visibility and control over AI shopping agents, catalog gaps, sponsored offers, and agent access. Also introduces Tomi, an AI agent for commerce media operations.

It’s Not Enough to Have LLMs. Commerce Needs LCMs.

Discover why Large Language Models aren't enough for online retail and how Large Commerce Models (LCMs) like Topsort's Theo power real-time commerce decisions and agentic retail.

Topsort Launches Universal Ads, OpenAI Ads Integration, and New Product Updates

Topsort's newsroom features several new announcements: 'Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video' (September 16, 2026), 'OpenAI Ads Are Now Available Through Topsort' (September 8, 2026), and 'Retail Media Infrastructure vs. Retail Media Network: What's the Difference?' (September 18, 2026). These represent new product features and integrations.