Chanel vs Coty

Study: Why German Brands Aren't Seen as Luxury

Strategy consultancy Sasserath Now published a study examining why German brands are not commonly associated with luxury. The article notes that while “Made in Germany” evokes quality and engineering, it rarely evokes luxury — with French houses like Louis Vuitton, Chanel and Hermès more readily identified as luxury brands. Sasserath Now identifies underlying reasons and argues that German brands already satisfy several prerequisites that could help strengthen a luxury image, but still face perception gaps. The piece was published by HORIZONT and written by Svenja Fennel on August 22, 2026.

• Strategy consultancy Sasserath Now conducted a study on why German brands are not perceived as luxury.
• The article states that 'Made in Germany' is associated with quality and engineering but not typically with luxury.
• French fashion houses such as Louis Vuitton, Chanel and Hermès are cited as commonly perceived luxury brands.

COTY ANNOUNCES FOURTH QUARTER FISCAL YEAR 2026 RESULTS

Coty announced Q4 FY2026 results ahead of expectations and appointed Soraya Benchikh as Chief Financial Officer.

COTY ANNOUNCES FOURTH QUARTER FISCAL YEAR 2026 RESULTS

Coty announced its Q4 FY26 results (ended June 30, 2026). Sales, profit, and cash flow came in ahead of expectations, supported by cost control and convergence of sales and sell-out.

10-K Financial Filing Analysis for Coty

Coty Inc. disclosed significant leadership changes, portfolio restructurings, and financial headwinds in its Form 10-K. Following the appointment of Markus Strobel as Executive Chairman and Interim CEO in January 2026 and five new independent directors in March 2026, the company initiated a comprehensive operational review. Coty is actively evaluating strategic alternatives for its Consumer Beauty and Brazil operations, alongside executing a July 2026 agreement to terminate its high-margin Gucci Beauty license with Kering early on June 30, 2027, for cash proceeds. The period was further marked by $362.8 million in asset impairments—primarily within Consumer Beauty goodwill—and a July 2026 credit downgrade that reinstated restrictive debt covenants.

• Markus Strobel was named Executive Chairman and Interim CEO in January 2026, accompanied by the appointment of five new independent directors in March 2026.
• Coty entered a Termination Agreement in July 2026 to return the Gucci Beauty license to Kering on June 30, 2027, ahead of schedule for cash consideration, while continuing strategic reviews of its Consumer Beauty and Brazil units.
• The company recognized $362.8 million in asset impairments in fiscal 2026, including a $237.1 million goodwill impairment in Consumer Beauty, and faced a credit rating downgrade in July 2026 that reinstated restrictive debt covenants.