Centric Software vs Contentful

Centric Software Launches Centric DPP, Extending Decades of Product Lifecycle Expertise to Digital Product Passports

Centric DPP connects and governs fragmented enterprise product data, creating a trusted foundation for product transparency, circular business models, customer engagement and future product intelligence.

STAUD Goes Live with Centric PLM

Centric Software announces that STAUD, a Los Angeles-based fashion brand, has successfully implemented Centric PLM to centralize and enhance its product development information and workflows. The move aims to organize product data in a centralized digital environment for use by internal teams and manufacturing partners. Centric Software provides AI-powered enterprise solutions for product lifecycle management, from concept to commercialization. The announcement includes a statement from Fabrice Canonge, CEO of Centric Software, expressing satisfaction with the implementation. STAUD was founded in 2015 by Sarah Staudinger and George Augusto, offering handbags, ready-to-wear, and accessories.

• STAUD has gone live with Centric PLM.
• Centric PLM is implemented to centralize product data.
• The implementation aims to enhance STAUD's product development process.

Centric Software Strengthens Centric PLM as a Trusted Product Data Foundation for Transparency and Compliance

Expanded capabilities advance trusted product data across the product lifecycle as transparency and regulatory requirements increase

PolyAI, Taboola, Contentful, Docusign Win 2026 Digiday Tech Awards

The 2026 Digiday Technology Awards recognized companies leveraging AI and automation to enhance personalized experiences, targeting, and performance. PolyAI won Best AI Tool for its agentic dialog platform, which powers SafeRide Health's AI agent 'Steven', reducing speak-to-human rates from 55% to 2%. Taboola's Adam Singolda was named Technology Founder of the Year for launching DeeperDive, a conversational AI platform for publishers. Contentful and Docusign won Best Personalization & A/B Testing Platform, with Docusign using Contentful Personalization to launch tailored homepages across 20 audience segments, reaching 6.19 million monthly active profiles by March 2026. The awards span categories like affiliate marketing, agentic AI, CDPs, and clean rooms.

• PolyAI won Best AI Tool for its agentic dialog platform, with SafeRide Health's AI agent 'Steven' managing 80% of inbound calls.
• Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year for DeeperDive.
• DeeperDive generates nearly three times more revenue per user for publishers.

Lokalise Launches Vantage, No-Code Localization Workspace

Lokalise, an AI-native localization platform, has introduced Vantage, a next-generation, no-code workspace designed for localizing marketing and long-form content, including campaigns, websites, creative assets, legal content, and support materials. Vantage is set to become available to customers at the end of September 2026. The platform is purpose-built for marketing teams, offering a self-serve portal for non-technical users, best-in-class parsing and segmentation, and leverages Lokalise's language intelligence to score translations and route content for human review with in-context previews. Vantage is built on a unified set of language assets, ensuring consistency across marketing and engineering teams. It provides automation and governance at scale with configurable permissions, quality rules, and workflow automation. Native integrations with content platforms like Contentful, Webflow, Braze, Strapi, Google Docs, and SendGrid enable continuous localization. Lokalise emphasizes 'Language Market Fit', where content resonates as if created locally, rather than merely translated.

• Lokalise introduced Vantage, a no-code localization workspace for marketing and long-form content.
• Vantage will be available to customers at the end of September 2026.
• Vantage integrates natively with Contentful, Webflow, Braze, Strapi, Google Docs, and SendGrid.

Salesforce's Fin Acquisition Signals AI Agent Content Readiness

Salesforce's $3.6 billion acquisition of Fin (formerly Intercom) signals a shift toward AI agents in customer service, highlighting the critical importance of robust content infrastructure. This article argues that before scaling AI agents, CX leaders must address content infrastructure readiness, including source authority, content drift, escalation rules, and feedback loops. The author emphasizes that AI agents expose content fragmentation and governance gaps directly to customers, making content audits essential. Recommendations include defining authoritative sources for knowledge categories, implementing drift detection mechanisms, basing escalation on risk rather than confidence, and routing customer interactions back to content teams for continuous improvement. The acquisition underscores the need for enterprises to manage support content as lifecycle assets to ensure consistent, trustworthy AI-driven customer interactions.

• Salesforce agreed to acquire Fin (formerly Intercom) for approximately $3.6 billion.
• The article focuses on content infrastructure requirements for AI customer service agents.
• It emphasizes source authority, content drift detection, risk-based escalation, and feedback loops.