Celtra vs Omneky

Interactive Ads Create a More Engaging Advertising Experience

New Celtra blog post discusses how interactive ads can create a more engaging advertising experience.

The Celtra Creative Insights Report (9th edition)

Stay ahead of the curve with data-driven strategies to help you build high-performing campaigns.

Omneky Launches TASTE BENCH for AI Creative Evaluation

Omneky, the autonomous AI growth platform, announced the launch of TASTE BENCH, an evaluation suite that tests how well image and video generation models convert creative briefs and brand assets into ready-to-run advertisements. The initial edition covers eight image models, 59 ad briefs, four brands, and five languages, generating 469 ads and 1,371 valid blind judge reviews. GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59), with average quality scores across models. A blind panel of AI judges from OpenAI, Anthropic, and Google scores outputs on eight quality dimensions, including brand fit, typography, and ad effectiveness. Eleven pass/fail checks cover exact copy, language, brand fidelity, safe-zone placement, and fabricated claims. Results serve as automated creative judgments, not campaign performance metrics.

• Omneky launched TASTE BENCH, an evaluation suite for AI-generated ad creative.
• GPT Image 2.5 Sunburst achieved the highest ready-to-run rate at 54.2% (32 of 59).
• The benchmark covers eight image models, 59 ad briefs, four brands, and five languages.

Omneky Launches AI Growth Agent on Slack for Ad Campaigns

Omneky, an autonomous AI growth platform, has integrated its AI Growth Agent with Slack. This integration allows marketing teams to brief, approve, and launch ad campaigns directly within Slack channels. The agent can research brands and competitors, propose strategies, generate creative variants, and manage campaign budgets and performance updates. This launch extends Omneky's existing agentic harness, which includes a public API, MCP server, and connectors for Claude and Grok, and supports media buying across six channels including ChatGPT. Omneky's platform centralizes brand data, closed-loop performance analytics, and AI model routing to offer a comprehensive solution for agent-driven advertising.

• Omneky announced a Slack integration for its AI Growth Agent.
• The agent enables campaign briefs, approvals, and launches within Slack.
• The platform manages media buying across six channels, including ChatGPT.

Omneky's AI Plugin Now on Grok Bot Marketplace

Omneky, an AI-powered advertising and go-to-market platform, offers its AI Growth Agent plugin across multiple marketplaces, including Grok, ChatGPT, Slack, and Claude. This integration allows users to launch and manage performance marketing campaigns directly within conversational interfaces. The agent can research brands, generate ad creatives, and run campaigns across a wide range of channels such as Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT. It leverages data from over $1 billion in ad spend to optimize performance, reportedly delivering a 2x lift in return on ad spend. Additionally, Omneky integrates with data sources like Google Drive, PostHog, Ahrefs, Semrush, and HubSpot to inform strategies, and routes tasks to various AI models including GPT, Claude, Gemini, and Grok.

• Omneky's plugin is available on Grok, ChatGPT, Slack, and Claude marketplaces.
• The AI Growth Agent can launch and manage campaigns across major platforms including Meta, Google Ads, YouTube, LinkedIn, TikTok, Reddit, Pinterest, X, and ChatGPT.
• Omneky integrates with Google Drive, PostHog, Ahrefs, Semrush, and HubSpot for data-driven strategies.