Canon vs Lenovo

Three print-first creative concepts from UPS, Brand Cult, Boring Lab

The Drum and Canon launched the 'Feel This: Print Without Limits' competition, challenging creative teams to extend existing campaigns into physical, touchable print experiences. Three concepts were showcased: UPS Asia's oversized shipping boxes, placed in high-footfall APAC locations, turn the emotional weight of a shipment into a giant, interactive installation; Brand Cult's Cult Confessions transforms a 16th-century confessional booth into a scented photo experience for entrepreneurs; and The Boring Lab's Boring Zine converts B2B product training into a monthly physical puzzle game with glow-in-the-dark, heat-activated, and water-reactive elements. All three concepts treat print not as a separate channel but as the core creative idea, using QR codes and linked digital elements to connect physical engagement to measurable journeys.

• Canon and The Drum organized the 'Feel This: Print Without Limits' creative competition.
• UPS Asia's concept uses oversized packages at high-footfall locations to symbolize the emotional scale of shipments for small businesses.
• Brand Cult's 'Cult Confessions' turns a 16th-century confessional into a scented photo booth for entrepreneurs.

B2B Advertisers Must Embrace the Weekend

Bloomberg Media's David Bradford argues that B2B advertisers are missing opportunities by confining their campaigns to the working week. In a world where work and life blur, decision-makers are always 'on' but in different mindsets, especially on weekends. Bradford highlights Bloomberg's Weekend proposition, which offers in-depth, reflective content that attracts a growing audience of leaders. He cites YouGov data showing Lenovo's successful B2B activation during the World Cup, demonstrating that broader placements can work. He encourages advertisers to follow audiences across premium environments like podcasts, LinkedIn, and OOH, reaching them when they have more space to think. The article is an opinion piece advocating for a shift in B2B media planning to include weekend placements as a prime-time opportunity.

• Bloomberg Media launched a Weekend proposition for readers and viewers.
• 66% of Weekend visitors are new readers each month.
• YouGov data showed Lenovo ranked second in Advertiser Impact Score for its tech partnership with FIFA during the World Cup.

Lenovo AI Express with NVIDIA Accelerates Path to Hybrid AI Factory in Weeks

Lenovo announced Lenovo AI Express with NVIDIA, a solution to accelerate the path to Hybrid AI Factory in weeks. Additionally, Lenovo Technology Powers Aruba.it Racing – Ducati to Historic 2026 WorldSBK Triple Crown.

SONiC Foundation Adds Lenovo, NADDOD, NEXAI as Members

The SONiC Foundation, hosted by the Linux Foundation, announced that Lenovo, NADDOD, and Zhanwang (NEXAI) have joined as General Members. These companies bring expertise in networking silicon, infrastructure, and high-speed Ethernet, aiming to strengthen the open-source network operating system's ecosystem for AI, high-performance computing, cloud, and data center environments. The new members plan to contribute upstream technical enhancements, including platform and SAI improvements, interoperability testing, and AI network observability. The announcement precedes the OCP Global Summit 2026, where the foundation will host workshops and demonstrations, including an offsite event at Nokia's Sunnyvale office. This expansion reflects continued industry investment in SONiC as a vendor-neutral alternative for large-scale network infrastructure.

• SONiC Foundation welcomes Lenovo, NADDOD, and Zhanwang (NEXAI) as new General Members.
• The new members bring expertise in networking silicon, infrastructure, and high-speed Ethernet.
• New members plan upstream contributions including platform, SAI, RoCE, and telemetry enhancements.