CaliberMind vs Newton Research

CaliberMind Launches Performance Intelligence for LinkedIn

CaliberMind has launched Performance Intelligence for LinkedIn, a new product feature announced on October 2, 2026.

Integrate CEO Discusses B2B Attribution, Acquires CaliberMind

In a recent episode of the 'Conversations with MarTech' podcast, Mehul Nagrani, CEO of Integrate, discussed the complexities of B2B marketing attribution and the future of demand generation. Nagrani highlighted the challenges of tracking enterprise buying committees compared to B2C, emphasizing that B2B attribution is both art and science. He announced that Integrate recently acquired multi-touch attribution platform CaliberMind to address missing links in the marketing-to-revenue loop. The conversation covered the risk of optimizing for single metrics (Goodhart's Law), the importance of manufacturing intent versus capturing it, and the influence of AI on consideration sets. Nagrani predicted a shift back to systems thinking and human connection in the next five years. The episode also touched on 'dark social' unmeasurable touchpoints and the street light effect in marketing metrics.

• Integrate acquired multi-touch attribution platform CaliberMind.
• Mehul Nagrani is CEO of Integrate.
• The acquisition aims to unify top-of-funnel and bottom-of-funnel data.

Turn Insights Into Action: Introducing CaliberMind Activations

CaliberMind announces the launch of CaliberMind Activations, a new product feature that turns insights into action. Additionally, CaliberMind has joined Integrate, enabling real-time campaign action.

Newton Research Launches Unlimited Analytics Agentic Layer

Newton Research launched Unlimited Analytics on August 4, 2026 — an agentic AI intelligence layer for digital advertising that provides brands, agencies and media companies with analytics across media planning, activation, optimization and measurement. The platform uses multiple AI agents and agentic workflows (accessible via natural-language prompts or pre-built blueprints) and is already engaged by partners including Dentsu, Horizon Media and RPA. Key capabilities include advanced causal modeling with per-brand/per-channel/day granularity, accelerated marketing-mix-modeling (MMMs) that cuts timelines from months to days, and agentic media buying that surfaces real-time intelligence. Unlimited Analytics interoperates with existing stacks and clean rooms and integrates client first- and licensed third-party data via Snowflake connections to avoid separate transfers. Horizon Media has used it within Horizon Blu for about a year and reports a 10–20% increase in return on ad spend; quotes from Lisa Herdman and CEO John Hoctor accompany the announcement.

• Newton Research launched Unlimited Analytics on 2026-08-04; an agentic AI intelligence layer for digital advertising covering planning, activation and measurement.
• Dentsu, Horizon Media and RPA are engaged partners; the announcement includes quotes from Lisa Herdman (RPA) and John Hoctor (CEO, Newton Research).
• Platform uses multiple AI agents and agentic workflows, accepts natural-language prompts and pre-built blueprints, and supports agentic media buying with real-time intelligence.