BritBox vs ITV

Amazon Launches First Five-Service Prime Video Channels Bundle

Amazon has launched its first-ever bundle of five streaming services on Prime Video Channels in the U.S. The bundle includes AMC+, BritBox, MGM+, PBS Masterpiece, and STARZ for $29.99 per month, offering a 39% savings compared to individual subscriptions. The announcement was made on September 15, 2026, and is seen as a strategic move to increase the value proposition of Prime Video Channels. The bundle aims to provide a diverse range of premium content, from AMC+ original series to BritBox British dramas, MGM+ classic films, PBS Masterpiece mysteries, and STARZ popular franchises. Executives from Amazon and the participating services highlighted the benefits of curation and value. The bundle is available to U.S. customers, with no mention of expansion to other markets.

• Amazon launched a $29.99/month bundle of five streaming services on Prime Video Channels.
• The bundle includes AMC+, BritBox, MGM+, PBS Masterpiece, and STARZ.
• The bundle offers a 39% savings compared to subscribing to each service individually.

GVTLabs launches AskGVT to make video content searchable

GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.

• GVTLabs launched AskGVT, an AI product for searching video content.
• AskGVT allows users to query a creator's video feed and receive text answers with video clips.
• Creators can monetize access to their AskPage via day, week, or monthly passes.

RTL Ad Alliance Expands to Spain

RTL AdAlliance, the international sales house owned by RTL Group, has formally launched in Spain by opening its first office in the country. The expansion is part of its 'Total Video' strategy, offering advertisers a single access point to premium European video inventory from broadcasters such as RTL, ITV, M6, Rai, and France Télévisions. The new office, led by VP of International Sales Artur Kobryn and a dedicated team, will sell TV and online video inventory. To support its growth, RTL AdAlliance has formed a strategic alliance with local broadcaster Atresmedia Publicidad. This move aims to compete for international advertising budgets that might otherwise go to US tech giants, capitalizing on Spain's fast-growing digital video advertising market. The initiative is part of a broader European expansion strategy led by CEO Stéphane Coruble.

• RTL AdAlliance has opened its first Spanish office and formally launched in Spain.
• The company formed a strategic alliance with Atresmedia Publicidad to support its growth.
• The office will sell TV/video inventory for European broadcasters including RTL, ITV, M6, Rai, and France Télévisions.

Transaction in Own Shares

ITV announces a transaction in own shares dated 17/08/2026.