Breuninger vs Lidl

YouTube Shopping Launches in Germany, Awin Provides Tech

YouTube Shopping has launched in Germany, allowing eligible creators to tag products directly in their videos, creating a seamless path from recommendation to purchase. The affiliate platform Awin provides the technical infrastructure for this integration. Initial participating retailers include Breuninger and Thalia, with the offering set to expand in the coming months. The program is now open to creators with at least 500 subscribers. YouTube reports that products tagged in videos can achieve up to 50% more clicks than traditional affiliate links in video descriptions. This move integrates creator commerce more deeply into the affiliate ecosystem, offering brands and retailers a new performance-based channel to the creator economy, and enabling creators to monetize their influence directly.

• YouTube Shopping launched in Germany, allowing creators to tag products in videos.
• Affiliate platform Awin provides the technical infrastructure for YouTube Shopping in Germany.
• Breuninger and Thalia are among the first participating retailers in Germany.

Westwing opens two-floor flagship store in Munich

Westwing, a German home and living e-commerce company, has opened a new flagship store in Munich, Germany, located at Residenzstraße 24. The two-story store spans more than 400 square meters and replaces a previous temporary location near Odeonsplatz. This flagship is the first to implement Westwing's new 'Store Concept 3.0', which emphasizes modular product presentations and clearly defined product categories. The store integrates physical and digital shopping by allowing customers to purchase items in-store and also access the full product range via iPad stations. It also features an expanded design consulting service. Westwing plans to use this Munich location as a testbed to refine the concept and potentially expand further.

• Westwing opened a new flagship store in Munich, Germany, on September 16, 2026.
• The store is located at Residenzstraße 24 and covers over 400 square meters across two floors.
• It replaces a previous temporary store near Odeonsplatz.

Lidl feiert Richtfest für zukunftsfähiges Verwaltungs- und Warenverteilzentrum in Kirchheim unter Teck

Nur ein Jahr nach dem Spatenstich feiert der Lebensmitteleinzelhändler am 14. Oktober 2026 gemeinsam mit dem Oberbürgermeister der Stadt Kirchheim unter Teck, Dr. Pascal Bader, das Richtfest für den...

Lidl opens pop-up travel agency for latest croissant creation

Lidl is capitalizing on its viral croissant trend by opening a temporary pop-up travel agency in Berlin on October 17. The event, named 'Lidlton Reisen,' is located at Torstraße 101 and will feature influencer Riton, who has become the 'Head of Croissant' for Lidl's social media campaigns. Attendees can receive free neck pillows shaped like croissants, which contain digital coupons for the Lidl Plus app, and some boxes include travel vouchers for a trip to Paris. The campaign, running across Europe and the US, was developed by Jung von Matt, with local market variations produced by other agencies.

• Lidl opens pop-up travel agency 'Lidlton Reisen' in Berlin on October 17.
• The event features influencer Riton, known as 'Head of Croissant'.
• Free croissant-shaped neck pillows contain Lidl Plus app coupons.

“Lidl im Dialog”: Gesündere Wahl leicht gemacht - Die Möglichkeiten des “Nudging” beim Einkauf

Unter dem Titel „The Power of Nudging“ hat Lidl in Deutschland am 13. Oktober 2026 in das Berliner Telegraphenamt eingeladen. Im Rahmen der etablierten Veranstaltungsreihe „Lidl im Dialog“...