Breuninger vs DOUGLAS Group

Westwing opens two-floor flagship store in Munich

Westwing, a German home and living e-commerce company, has opened a new flagship store in Munich, Germany, located at Residenzstraße 24. The two-story store spans more than 400 square meters and replaces a previous temporary location near Odeonsplatz. This flagship is the first to implement Westwing's new 'Store Concept 3.0', which emphasizes modular product presentations and clearly defined product categories. The store integrates physical and digital shopping by allowing customers to purchase items in-store and also access the full product range via iPad stations. It also features an expanded design consulting service. Westwing plans to use this Munich location as a testbed to refine the concept and potentially expand further.

• Westwing opened a new flagship store in Munich, Germany, on September 16, 2026.
• The store is located at Residenzstraße 24 and covers over 400 square meters across two floors.
• It replaces a previous temporary store near Odeonsplatz.

Virtual Try-On Shows How AI Scales in Fashion

The article explains how generative AI and computer-vision techniques have made Virtual Try-On (VTO) commercially viable for fashion e-commerce by creating realistic digital twins from standard product images. VTO can raise conversion rates, reduce costly returns, and generate first-party data that improves personalization and assortment planning. Retailers and brands such as ASOS, Breuninger and Maybelline are already integrating VTO into the customer journey. The piece frames VTO as an example of how companies across industries can scale AI by focusing on concrete customer problems that deliver measurable business value, and it points to DMEXCO 2026 as a forum where these ideas are discussed.

• Generative AI and computer vision now produce realistic digital twins for virtual try-on from ordinary product images.
• Virtual Try-On targets three business goals: higher conversions, fewer returns, and more data for personalization and assortment planning.
• According to the National Retail Federation, about 19% of online fashion purchases in the U.S. were returned in 2025.

DOUGLAS Group reports third quarter results in line with expectations and confirms full-year guidance

Q3 sales declined 2.0% to 987.8 million euros, adjusted EBITDA margin 12.9%; full-year guidance confirmed for FY 2025/2026.

DOUGLAS Group publishes 9M FY 2025/26 Interim Statement and Results Presentation

New interim statement for the first nine months of fiscal year 2025/26, along with a results presentation and a webcast recording of the financial results.

Douglas shifts to digital after weak core markets

Douglas Group reported weaker Q3 2025/26 results as demand softened in key Western European markets and price competition intensified. April–June revenue fell 2.0% to €987.8m and adjusted EBITDA declined 19.4% to €127.5m (margin 12.9%). Nine-month revenue rose slightly (+0.5% to €3.61bn) while adjusted EBITDA fell 9.0% to €577.3m. The company confirmed its full-year guidance for 2025/26 and said it will increase its digital focus, review and rationalize its store network, expand exclusive brands and cross-channel services, and standardize group-wide structures. E‑commerce trends vary regionally (double-digit growth in parts of Southern/Central Europe and France but declines in DACHNL), Retail Media revenue grew 24%, and Click & Collect Express usage rose. Douglas plans to present a strategy update (“Let it Bloom”) in Q4 2026 emphasizing technology, e‑commerce, cross‑channel services, and a more profitable store footprint.

• Douglas Group Q3 (Apr–Jun 2025/26) revenue: €987.8 million, down 2.0%.
• Adjusted EBITDA in Q3 fell 19.4% to €127.5 million; adjusted EBITDA margin: 12.9%.
• Nine-month revenue increased 0.5% to €3.61 billion; nine-month adjusted EBITDA decreased 9.0% to €577.3 million (margin 16.0%).